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Marketing-Cloud-Administrator Questions and Answers

Question # 1

Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.

How should the unique identifier of the data model be setup if the Mobile Push and Email channels are used within the same account?

A.

Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

B.

Use a third-party system to identify and delete duplicate Contact Keys.

C.

Strategically control the Contact Key values and tie records together across channels using this key.

D.

Strategically control the Contact Key values in email, but let Marketing Cloud automatically tie records as needed from Mobile Push.

Question # 2

The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.

Which three items will Validate check in an email message?

Choose 3 answers

A.

Each content area specified in a dynamic content rule exists.

B.

Words or phrases used may trigger spam filters.

C.

Grammar and spelling in the email text is correct.

D.

Correct syntax is used on any AMPScript in the email's code.

E.

Personalization strings map to attributes or data extension fields

Question # 3

A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.

What functionality would get messages out the door faster?

A.

Burst Sending

B.

Journey Builder Triggered Sends

C.

Send Throttling

D.

Marketing Cloud Connect

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