AD0-E555 Dumps With Exact Questions and Answers

Demographic scoring is a type of person scoring that assigns points based on the attributes of a person, such as their job title, industry, company size, location, etc. 1

Demographic scoring helps to identify the most qualified leads based on their fit for the product or service, and prioritize them for sales follow-up 2

To score Vice Presidents as +10 and Executives as +20, the Adobe Marketo Engage professional would need to create a smart campaign with the following steps:

Define the smart list with the trigger  Data Value Changes , and select  Attribute  as  Job Title , and  New Value  as  is any  of  Vice President ,  Executive 3

Define the flow with the action  Change Score , and select  Score Type  as  Demographic , and  Score  as  Add  and  Choice 1  as  If Job Title is Vice President , then  10 , and  Default Choice  as  20 4

Activate the smart campaign and monitor the results

References:

1 :  How to build a lead / person scoring program | Adobe Marketo Engage   2 :  Lead Scoring: Everything to Know About the Process Before, During, and After | Adobe for Business   3 : [Smart List - Data Value Changes | Adobe Marketo Engage]  4 : [Flow - Change Score | Adobe Marketo Engage]

An Engagement Program is a type of program that allows users to create and manage long-term, multi-touch nurture campaigns for different audiences and stages of the customer journey 1 .

A single stream Engagement Program is an Engagement Program that has only one stream, which is a collection of content pieces that are delivered to the members of the program in a specific order and frequency 2 .

A cast is the act of sending out a piece of content from a stream to the members of the program who are eligible to receive it 3 .

Content exhaustion occurs when a member of the program has received all the content pieces in the stream and has nothing left to receive 4 .

The Engagement Dashboard is a tool that provides users with insights and analytics on the performance and health of their Engagement Programs 5 .

The Exhausted Content Notifications are a feature of the Engagement Dashboard that shows users how many people in each stream will become exhausted after the next cast, and how many people are already exhausted 6 .

To find the number of people in a single stream Engagement Program who will become exhausted after the next cast, the marketing analyst needs to do the following steps:

Navigate to the Marketing Activities area and select the Engagement Program.

Click on the Dashboard tab to open the Engagement Dashboard.

Click on the Settings icon and make sure the Exhausted Content Notifications are turned on.

Look at the Exhausted Content Notifications section and find the number of people who will be exhausted after the next cast for the single stream 6 .

References:

1 :  Engagement Programs - Marketo Docs - Product Documentation   2 :  Create an Engagement Program Stream - Marketo Docs - Product Documentation   3 :  Schedule an Engagement Program Cast - Marketo Docs - Product Documentation   4 :  Exhausted Content in Engagement Programs - Marketo Docs - Product Documentation   5 :  Engagement Dashboard - Marketo Docs - Product Documentation   6 :  Exhausted Content Notifications - Marketo Docs - Product Documentation

A Default Program is a type of program in Marketo Engage that allows you to track and measure the success of any marketing activity that is not covered by the other program types 1 .

A Channel is a category of marketing activities that share common characteristics, such as Email, Webinar, or Telemarketing 2 .

A Status is a value that indicates the progress or outcome of a person’s interaction with a program or a channel 3 .

A Success is a status that signifies that a person has achieved the desired result or goal of a program or a channel 4 .

The Results section of the program Summary tab shows the number of people who have reached each status and the number of people who have reached success for the program.

Therefore, the value of “Success: 52” in the Results section of the program Summary tab means that 52 people have been assigned a status marked as Success for the channel of Telemarketing. This implies that these people have met the criteria or objectives defined by the marketer for the Telemarketing channel, such as booking a meeting, requesting a demo, or making a purchase.

References:   1 :  Create and measure a default program | Adobe Marketo Engage   2 : [Channels and Tags | Adobe Marketo Engage]  3 : [Program Statuses | Adobe Marketo Engage]  4 :  Change Program Success | Adobe Marketo Engage  : [Program Summary Tab | Adobe Marketo Engage] :  Activating Default Programs in Engagement Stream - Marketo  : Channels and Tags | Adobe Marketo Engage : Program Statuses | Adobe Marketo Engage : Program Summary Tab | Adobe Marketo Engage