In Adobe Marketo Engage, the  People Performance  report would be the best choice to view the number of new names generated by a program 1 .  This report provides an overview of the people in your database, including new names, and can be filtered by various criteria, such as program name 1 .  Therefore, the marketing coordinator could use this report to track the number of new names generated by their Default Program

An Engagement Program is a type of campaign in Adobe Marketo Engage that allows you to send a series of content to a target audience over time 1 .

A cast is the process of sending out content to the members of an Engagement Program 2 .

A cadence is the frequency and schedule of the casts 3 .

You can use the Change Engagement Program Cadence flow step to pause or resume a member of an Engagement Program 4 .

When a member is paused, they will not receive any activated content in the next cast, even if they have not exhausted all the content in their stream 4 .

When a member is resumed, they will start receiving content again from where they left off 4 .

Pausing a member will not remove them from the Engagement Program or affect their stream transition 4 .

References:   1 : [What is Adobe Marketo Engage?]  2 : [Cast Content to People in an Engagement Program]  3 : [Set the Cadence for an Engagement Program]  4 :  Pause People in an Engagement Program  : https://experienceleague.adobe.com/docs/marketo/using/getting-started-with-marketo/what-is-adobe-marketo-engage.html?lang=en : https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/drip-nurturing/using-engagement-programs/cast-content-to-people-in-an-engagement-program.html?lang=en : https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/drip-nurturing/using-engagement-programs/set-the-cadence-for-an-engagement-program.html?lang=en

A Default Program is a type of program in Marketo Engage that allows you to track and measure the success of any marketing activity that is not covered by the other program types 1 .

A Channel is a category of marketing activities that share common characteristics, such as Email, Webinar, or Telemarketing 2 .

A Status is a value that indicates the progress or outcome of a person’s interaction with a program or a channel 3 .

A Success is a status that signifies that a person has achieved the desired result or goal of a program or a channel 4 .

The Results section of the program Summary tab shows the number of people who have reached each status and the number of people who have reached success for the program.

Therefore, the value of “Success: 52” in the Results section of the program Summary tab means that 52 people have been assigned a status marked as Success for the channel of Telemarketing. This implies that these people have met the criteria or objectives defined by the marketer for the Telemarketing channel, such as booking a meeting, requesting a demo, or making a purchase.

References:   1 :  Create and measure a default program | Adobe Marketo Engage   2 : [Channels and Tags | Adobe Marketo Engage]  3 : [Program Statuses | Adobe Marketo Engage]  4 :  Change Program Success | Adobe Marketo Engage  : [Program Summary Tab | Adobe Marketo Engage] :  Activating Default Programs in Engagement Stream - Marketo  : Channels and Tags | Adobe Marketo Engage : Program Statuses | Adobe Marketo Engage : Program Summary Tab | Adobe Marketo Engage

An Engagement Program is a type of program that allows users to create and manage long-term, multi-touch nurture campaigns for different audiences and stages of the customer journey 1 .

A single stream Engagement Program is an Engagement Program that has only one stream, which is a collection of content pieces that are delivered to the members of the program in a specific order and frequency 2 .

A cast is the act of sending out a piece of content from a stream to the members of the program who are eligible to receive it 3 .

Content exhaustion occurs when a member of the program has received all the content pieces in the stream and has nothing left to receive 4 .

The Engagement Dashboard is a tool that provides users with insights and analytics on the performance and health of their Engagement Programs 5 .

The Exhausted Content Notifications are a feature of the Engagement Dashboard that shows users how many people in each stream will become exhausted after the next cast, and how many people are already exhausted 6 .

To find the number of people in a single stream Engagement Program who will become exhausted after the next cast, the marketing analyst needs to do the following steps:

Navigate to the Marketing Activities area and select the Engagement Program.

Click on the Dashboard tab to open the Engagement Dashboard.

Click on the Settings icon and make sure the Exhausted Content Notifications are turned on.

Look at the Exhausted Content Notifications section and find the number of people who will be exhausted after the next cast for the single stream 6 .

References:

1 :  Engagement Programs - Marketo Docs - Product Documentation   2 :  Create an Engagement Program Stream - Marketo Docs - Product Documentation   3 :  Schedule an Engagement Program Cast - Marketo Docs - Product Documentation   4 :  Exhausted Content in Engagement Programs - Marketo Docs - Product Documentation   5 :  Engagement Dashboard - Marketo Docs - Product Documentation   6 :  Exhausted Content Notifications - Marketo Docs - Product Documentation

Demographic scoring is a type of person scoring that assigns points based on the attributes of a person, such as their job title, industry, company size, location, etc. 1

Demographic scoring helps to identify the most qualified leads based on their fit for the product or service, and prioritize them for sales follow-up 2

To score Vice Presidents as +10 and Executives as +20, the Adobe Marketo Engage professional would need to create a smart campaign with the following steps:

Define the smart list with the trigger  Data Value Changes , and select  Attribute  as  Job Title , and  New Value  as  is any  of  Vice President ,  Executive 3

Define the flow with the action  Change Score , and select  Score Type  as  Demographic , and  Score  as  Add  and  Choice 1  as  If Job Title is Vice President , then  10 , and  Default Choice  as  20 4

Activate the smart campaign and monitor the results

References:

1 :  How to build a lead / person scoring program | Adobe Marketo Engage   2 :  Lead Scoring: Everything to Know About the Process Before, During, and After | Adobe for Business   3 : [Smart List - Data Value Changes | Adobe Marketo Engage]  4 : [Flow - Change Score | Adobe Marketo Engage]

To change the channel of an Event Program from Webinar to Seminar, the marketing manager needs to follow these steps:

From Marketing Activities, select the event program from the tree.

Navigate to the Setup tab.

Double-click the current Channel.

Select a new Channel from the drop-down list.

Click Save.

References:   Edit an Event Channel | Adobe Marketo Engage - Experience League

Create an Engagement Program:

Start by creating a new Engagement Program in Marketo.

Give it a descriptive name (e.g., "Weekly Product Info Campaign").

Define the Cadence:

Choose the "Nurture" stream type.

Set the cadence to "Weekly." This ensures emails will be sent out on a regular weekly schedule.

Add the Content Assets:

Drag and drop four email assets into the stream, representing the product information you want to send each week.

Arrange the emails in the desired order (week 1, week 2, etc.).

Configure Wait Steps:

Between each email asset, add a "Wait" step.

Set the wait duration to "7 days" to create the weekly interval between emails.

Activate the Program:

Add members (your target audience) to the program.

Activate the Engagement Program to begin the automated email flow.

References:

What is Adobe Marketo Engage:   https://experienceleague.adobe.com/docs/marketo/using/getting-started-with-marketo/what-is-adobe-marketo-engage.html?lang=en

Marketo Engage User Guide (Engagement Programs):  (Search the document for "Engagement Programs" or "Nurture Programs") - This will have more detailed instructions.

Why this is the best approach:

Efficiency:  A single stream simplifies management and tracking.

Consistency:  It ensures a regular, controlled flow of information over the four-week period.

Flexibility:  You can easily modify the content or cadence within the stream if needed.

A People Performance report is a report that measures database growth over time. It shows how many people were added, and when.  It also allows grouping the results by any person or company attribute, or by segmentation 1 .

To create a People Performance report, follow these steps 1 :

Go to the Analytics section and click New Report.

Name your report and select the People Performance report type.

Set the time frame of your report to Last 6 Months and click the Report tab.

In the Report Settings panel, select Industry as the Group People By option.

Click Save.

To view the results, click the Report tab.  You will see the number of people created in the Database in the last six months, grouped by industry.  References:   1 :  People Performance Report | Adobe Marketo Engage

A Smart Campaign is a workflow that automates actions based on triggers and filters.

The Results tab of a Smart Campaign shows the list of people who qualified for the campaign and the actions that were performed on them.

To export the results to Excel, click the export icon at the bottom of the Results tab.

The export is limited to 20,000 rows. If the results exceed this limit, only the first 20,000 rows will be exported.

Therefore, the exported row limitation in the Results tab of a Smart Campaign is 20,000.  References:  :  Export Smart Campaign Results to Excel  :  Export 20,000+ Records from Campaign Results

A Default Program is a type of program that you can create to generate new names from a form and a local landing page 1 .

When a new person fills out the form, they would become a  member of the program 1 .  This means they would be added to the program’s database and receive personalized communication and offers based on the program’s criteria 2 .

The person would also be considered  not anonymous  in the Database 3 .  This means their name and other attributes would be visible to you and your team, and you could track their interactions with the program and the campaign 4 .

References :

Create and measure a default program

Leverage the flexibility of default programs

Get started with Adobe Marketo Engage program templates

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