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Question # 4

The second major step of the Design Thinking process is made of which three action steps?

Select one correct answer from the list:

A.

Empathize / Ideate / Test

B.

Imagine / Test / Define

C.

Ideate / Experiment / Design

D.

Empathize / Experiment / Define

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Question # 5

In the second major step of the Design Thinking process, the activity associated with "Empathize" is what?

Select one correct answer from the list

A.

Testing hypotheses.

B.

Prototyping new ideas.

C.

Developing hypotheses.

D.

Running business experiments.

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Question # 6

As an Innovation Professional contributing to a program of sustained innovation output in your business, you are constantly feeding what?

Select one correct answer from the list

A.

The business' bottom line.

B.

The business' Sales Pipeline.

C.

The business' competitive intelligence.

D.

The business' Innovation Pipeline.

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Question # 7

As an Innovation Project Leader, the Innovation Manager would generally function as both an Internal and External Leader, a situation that demands a very specific set of skills.

Select one correct answer from the list:

A.

Lone Wolf / Pack

B.

Steadfast / reliable

C.

Team / Project

D.

Internal / External

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Question # 8

A seventh step for projects in the Front End is for teams to further validate and scope the opportunity they are pursuing - something they should be in a position to do at this point. This involves the team conducting analyses to understand where they are with their knowledge of the opportunity, including what three considerations?"

Select one correct answer from the list:

A.

The amount of media hype involved, the scale a new brand may be able to achieve, and the financial outlay required to realize that.

B.

The number of existing customers involved, the scale a new technology may be able to achieve, and the price that customers will be willing to pay for that.

C.

The scope of the issue involved, the scale a solution may be able to achieve, and the financial return that can be expected from that.

D.

The interest of the stakeholders involved, the scale the business may be able to achieve, and the added brand equity that can be expected from that.

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Question # 9

First-Level E&S Teams do two key things that are critical to driving the business’ InMS. The first of these is to drive and facilitate the evaluation process for reviewing all incoming new ideas for their business and market merit.

Select one correct answer from the list:

A.

The aggregation process

B.

The evaluation process

C.

The challenge process

D.

The selection process

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Question # 10

Innovation Professionals are called upon to use their creativity in order to resourcefully arrange things in new ways to arrive at some desired new end point.

Select one correct answer from the list:

A.

Their analytical abilities

B.

Their imagination

C.

Connecting the dots

D.

Their creativity

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Question # 11

First-Level E&S Teams do two key things that are critical to driving the business' InMS. The second of these is to drive and facilitate __________ for choosing those ideas and opportunities that will ultimately be converted into new innovation projects.

Select one correct answer from the list

A.

the predictive analytics

B.

the coin toss process

C.

the selection process

D.

the evaluation process

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Question # 12

Since each Mechanism of Engagement will resonate with a different audience in the business, a portfolio approach to their use allows a program to maximize its overall engagement, while also benefiting from what?

Select one correct answer from the list:

A.

A variety of languages

B.

A diversity of personalities, styles, perspectives, and capabilities

C.

A breadth of different demographics

D.

A range of intellectual capacities

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Question # 13

Becoming an Innovation Manager gives one a chance to make a name for themselves by ________________.

Select one correct answer from the list

A.

leading the most radical and demanding innovation efforts

B.

showing off how much they know

C.

demonstrating lean thinking skills and financial acumen

D.

demonstrating leadership skills and business acumen

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Question # 14

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In leading their teams to stress-test proposed new Innovation concepts, Project Leaders should have the teams stress-test which of the following?"

Select one correct answer from the list:

A.

All the answers are correct.

B.

The solution it has proposed for the issue.

C.

Its hypotheses regarding the reasons behind the issue.

D.

The implementation or commercialization strategy it intends to use for the new offering.

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Question # 15

Good Innovation Teams know how to uncover market gaps and turn them into opportunities.

Select one correct answer from the list:

A.

Competitors’ weaknesses / advantage

B.

Industry trends / knowledge

C.

Market gaps / opportunities

D.

Exciting technology / new products

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Question # 16

The fourth step for projects in the Back End is for teams to undertake the formal design and development work required to have a final design for the offering. For a product, this involves an engineering design that is consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it.

Select one correct answer from the list:

A.

Manufacturing ready and yields a product capable of satisfying customers

B.

Easy to manufacture and assemble, and yields a product customers are very happy with

C.

Consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it

D.

Manufacturable within quality limits and yields a product that meets all of its specifications

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Question # 17

______ engage in a certain amount of their own risk taking within their business to pursue a new innovation they are passionate about, even sometimes when they are not formally sanctioned.

Select one correct answer from the list:

A.

Intrapreneurs

B.

Rebels

C.

Dreamers

D.

Mavericks

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Question # 18

The second step for projects in the Back End is for teams to quickly undertake any final research needed. This is usually done for what reason?

Select one correct answer from the list

A.

To quell any remaining objections to the endeavor.

B.

To satisfy the various decision-makers and other stakeholders in the business.

C.

To bolster the level of confidence in continuing to move forward with the endeavor.

D.

To ascertain the level of risk the endeavor will encounter once it is launched.

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Question # 19

Evaluation and Selection often happens at two or more levels. The second level is generally run by executives from across the business.

Select one correct answer from the list:

A.

Qualitative analysts

B.

Innovation Managers

C.

Executives

D.

Various volunteers

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Question # 20

To be productive, an Innovation Management System must have an effective Assimilation Process. That process will involve three activities, namely challenging, accumulating, and aggregating.

Select one correct answer from the list:

A.

Mocking, choosing, and lumping

B.

Asking, gathering, and sorting

C.

Challenging, accumulating, and aggregating

D.

Provoking, picking, and clustering

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Question # 21

Rewards generally involve either cash prizes or high-value material prizes.

Select one correct answer from the list:

A.

cash prizes / high-value material prizes

B.

promotions / salary raises

C.

letters of appreciation / certificates of accomplishment

D.

new cars / vacation homes

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Question # 22

A key principle in Design Thinking is that most of the problems we encounter are __________ when we first encounter them.

Select one correct answer from the list

A.

Ill-framed

B.

not worth solving

C.

too big

D.

already solved

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Question # 23

For projects developing products in the Back End, once final funds are released and capital equipment has been procured, the Operations Team will begin preparations to ready the product for pilot and eventual launch.

Select one correct answer from the list:

A.

Start helping the marketing team produce effective marketing collateral for the product

B.

Begin their production planning work

C.

Start production

D.

Begin preparations to ready the product for pilot and eventual launch

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Question # 24

Incentives are used for what purpose?

Select one correct answer from the list:

A.

To pressure and coerce people into engaging in the innovation program.

B.

To encourage people to engage in the innovation program in the first place.

C.

To force people to engage in the innovation program even if they do not want to.

D.

To reward people for having engaged in the innovation program.

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Question # 25

The three phases of Innovation Projects is a concept used to categorize __________ within specific phases of an innovation project.

Select one correct answer from the list

A.

the level of risk incurred

B.

the types of work to be done

C.

the types of insight needed

D.

the amount of cost incurred

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Question # 26

Design Methods can be broadly grouped into four categories. The first of these is what?

Select one correct answer from the list

A.

Observe

B.

Experiment

C.

Question

D.

Study

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Question # 27

The third step for projects in the Mid Zone is for teams to craft a winning Go-To-Market Strategy. This strategy addresses when, where, how, and by whom the offering will be ______ so that it is able to optimally connect with a particular market and that market's need.

Select one correct answer from the list:

A.

produced, marketed, sold, and distributed

B.

sponsored, promoted, endorsed, and otherwise marketed

C.

made, advertised, listed, and shipped

D.

manufactured, assembled, inspected, and approved

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Question # 28

When finished with a particular brainstorming session, a group would typically cluster the resulting ideas and concepts using Affinity Analysis.

Select one correct answer from the list:

A.

Cluster

B.

Critique

C.

Evaluate

D.

Rank

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Question # 29

Problem Reframing is the process of restating a problem from how it was originally encountered to what?

Select one correct answer from the list

A.

A more enjoyable type of problem to solve.

B.

A more strategically significant type of problem.

C.

An opportunity to apply new technologies.

D.

A more correct understanding of the problem.

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Question # 30

A cardinal rule for Project Leaders leading their teams in needfinding is to never pursue a technology for the sake of technology. Why is this?"

Select one correct answer from the list:

A.

The technology may not work.

B.

They must first ensure it is as cost-effective as their competitors' technology.

C.

There may not now or ever be a market need for that technology.

D.

There may be an even better technology waiting just around the corner.

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Question # 31

In selecting new ideas in Stage 3 of the GInI InMS, the organization must make every effort possible to use real data in their decision-making, as this forces them to accept reality as it really is.

Select one correct answer from the list:

A.

Make fiscally conservative assumptions

B.

Accept reality as it really is

C.

Fall back on statistics, which they can easily frame to their needs

D.

Choose whichever ideas they feel will sell the most

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Question # 32

Some of the commonly-used other types of Market Research include Sentiment Analysis, Brand Tracking, and Social Media Listening.

Select one correct answer from the list:

A.

Customer Co-Creation, Kepner-Tregoe Studies, and Time & Motion Studies

B.

Anthropometric Studies, Usability Studies, and Aptitude Studies

C.

Cognitive Task Analysis, Collaborative Mind-Mapping, and Value Web Analysis

D.

Sentiment Analysis, Brand Tracking, and Social Media Listening

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Question # 33

Build to Empathize is one of the 12 Purposes of Prototyping in which we build prototypes to develop a deeper understanding of the customer and of their world / situation / problem.

Select one correct answer from the list:

A.

Build to Learn

B.

Build to Think

C.

Build to Clarify

D.

Build to Empathize

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Question # 34

Design Thinking forces us to "think like a designer" in that it has us constantly in search of better insights.

Select one correct answer from the list:

A.

More creative ideas

B.

Design solutions

C.

Better insights

D.

New patterns

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Question # 35

IP Law Firms are often retained to undertake IP Research for firms, for which they tend to employ ________________ for conducting most of the work.

Select one correct answer from the list

A.

Registered Patent Agents

B.

Certified Patent Analysts

C.

Licensed Patent Attorneys

D.

Law School Interns

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Question # 36

The fifth step of the GInI Breakthrough Innovation Method is known as __________________, and is intended to give teams extended time in which to further develop select concepts.

Select one correct answer from the list

A.

Germination & Election

B.

Incubation & Selection

C.

Gestation & Evaluation

D.

Rumination & Appropriation

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Question # 37

After having a number of teams conduct further validation and scoping on their respective projects in the Front End, a business is then able to ask of each one "Is it a problem worth solving?"

Select one correct answer from the list:

A.

Once-in-a-lifetime opportunity

B.

Customer they care about

C.

Problem worth solving

D.

Problem behind a problem

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Question # 38

Design Methods bring Design Thinking to life by allowing teams to study problems and evaluate potential solutions.

Select one correct answer from the list:

A.

Study problems and evaluate potential solutions

B.

Study users and evaluate potential trends

C.

Study markets and evaluate potential strategies

D.

Study markets and evaluate potential opportunities

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Question # 39

The second step for projects in the Front End is for the team to engage in further exploration and discovery work. This is aimed at gaining additional insights into both the problem space and the solution space they are dealing with.

Select one correct answer from the list:

A.

Engage in further ideation and design work

B.

Engage in crowdsourcing to uncover external insights

C.

Engage in further study of the business’ capabilities

D.

Engage in further exploration and discovery work

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Question # 40

Design Research focuses on the interactions between people and things so that we can better understand the interfaces between them and how they are used, and thus design our offerings to optimize the user experience.

Select one correct answer from the list:

A.

The interactions between people and things

B.

The interactions between different things

C.

The interactions between different people

D.

How things that people never see operate in the background

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Question # 41

Qualitative studies are generally conducted in one of two ways—either online or as fieldwork. The latter involves going out into the field and talking to certain types of people, often when they are engaged in a particular experience of interest.

Select one correct answer from the list:

A.

Going out into the field and talking to certain types of people, often when they are engaged in a particular experience of interest

B.

Going out into the field and taking pictures of random subjects doing random things

C.

Going door-to-door to conduct user surveys

D.

Setting up kiosks that ask people to answer a survey on the spot

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Question # 42

Context in the GInI Breakthrough Innovation Method (the first step) gives a team a clear center point to focus on and boundaries in which to channel their efforts toward a particular outcome.

Select one correct answer from the list:

A.

A clear center point to focus on and boundaries in which to channel their efforts

B.

A clear sense of purpose to drive toward, and no boundaries to worry about—so that they achieve maximum creativity

C.

A head start in coming up with breakthrough solutions

D.

An inner goal to concentrate on and an outer bounds to stay clear of

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Question # 43

Because "The Researcher" has a propensity to research all the possible go-to-market strategies and evaluate the supporting intelligence around those, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

A.

The Mid Zone

B.

The Back End

C.

All phases

D.

The Front End

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