Don’t Refresh

Data Stream schedule

12 or 24 hrs

Activation schedule

By targeting customers efficiently in their preferred channel

By reducing the manual process from media buying

By increasing the transparency of media spend

By helping marketers understand the price of media

Assign Salesforce CDP activation permission set to the user

Enable segment publishing to marketing cloud

Allow audience creation from CDP in marketing cloud

Selects business units for activation

Tenant Specific Endpoint is auto-generated in CDP when setting up a Mobile or Web ap connectors

Mobile and Web SDK schema can be updated to delete an existing field

CDP admins can see the status of Web or Mobile connector app on the app details page

Any Data Streams associated with Web or Mobile connector app will be automatically owned -----

1

5

10

100

One to one

Many to one

Many to many

One to many

Set publish schedule

Choose an Activation Target

Set subscriber key field

Select the Email Contact Point

Manage Consent

Identify Data Sources

Obtain Cross-organizational buy-in

Identify Activation Targets