Downplay the importance of digital transformation, since it is a trend that is not as relevant as it was a year ago.

Focus on the way public cloud solutions can speed delivery of services and applications.

Help them elevate digital transformation from an incubation project to a business imperative.

Explain that digital transformation is just a buzzword and that they should focus on the New Economy instead.

They are skeptical that it will provide a return on investment.

They have completed their digital transformation products and are turning their attention to the next trend.

They are committed to it and have formed dedicatee digital transformation teams.

They are waiting to see if their competitors are successful in implementing it.

"We have implemented an open floor plan and collaboration tools but are not seeing the expected results."

"We want to enhance our mobile applications in order to provide special offers to our best customers."

"We are placing limits on the use of employees' personal devices in the workplace."

"We cannot keep up with the number of requests for guests to join our network."

It allows you to present technical information about products to executives outside of IT.

Your credibility increases when you are able to converse effectively with leaders in business, finance, and technical roles.

Because most companies are moving from an OPEX to a CAPEX funding model, top executives need to approve large purchases associated with IT projects.

As more companies move to public cloud, the IT manager role is no longer involved in IT purchases.