To include the visitor ' s affinity score in a Recipe, a marketer would:

Use a Booster to prioritize recommendations that align with the visitor ' s affinities or preferences.

Boosters allow fine-tuning of recommendations to make them more relevant.

In Salesforce Personalization (formerly Interaction Studio) or other Industry-specific Marketing Cloud extensions, you can configure custom catalog dimensions (sometimes called “catalog attributes” or “dimensional data”) for products, content, or other catalog objects. Once configured, these additional attributes become available throughout the platform for various use cases.

Below are the three core areas (from the listed options) where a business user can leverage these custom catalog dimensions, along with Salesforce documentation references :

1. Segmentation

How It Works

Custom catalog dimensions allow you to define attributes (like product color, brand, or style) and then use these attributes in segment criteria . For example, if you create a dimension called " Brand, " you can build a segment of visitors who have viewed or purchased items where Brand = X.

Why This Matters

By leveraging catalog-driven segments, you can more precisely target audiences based on the items they browse or purchase.

Salesforce Reference

Salesforce Help: Segment Builder Overview Explains how to build segments using catalog attributes (dimensions).

2. Reporting

How It Works

Custom catalog dimensions can appear as breakdowns or dimension filters in certain Personalization reports and dashboards. For instance, you might see reporting that shows conversion, clicks, or revenue segmented by a custom dimension like “Category” or “Brand”.

Why This Matters

Analyzing performance metrics by these custom dimensions provides deeper insight into how different attributes perform (e.g., which brand sells best, which category has the highest click-through rate, etc.).

Salesforce Reference

Salesforce Help: Analytics and Reporting in Personalization Illustrates how catalog dimensions can be used in various analytics views.

3. Recipe Exclusions and Boosting

How It Works

Recipes (the rule sets and algorithms that generate personalized recommendations) can use custom dimensions to exclude certain items or boost others. For example, you might boost items with Sustainability = " EcoFriendly " or exclude products where Brand = " CompetitorBrand " .

Why This Matters

This gives merchandisers or marketers fine-grained control over product recommendations, ensuring the right products are shown (or hidden) based on business goals and strategies.

Salesforce Reference

Salesforce Help: Recipe Builder Overview Explains how to create and configure recipes to boost or exclude items using custom catalog dimensions.

The Co-Buy ingredient in a recipe identifies and displays products commonly purchased together.

On a product page, it can recommend complementary items based on the main product being viewed.

In Salesforce Marketing Cloud Personalization (formerly Interaction Studio), delivering personalization on mobile web (i.e., when users visit your website on a mobile device browser) relies on several configuration and implementation features. The three core features from the listed options are:

SiteMap (A)

Web SDK (B)

Templates (E)

Below is an overview of how each relates to mobile web personalization :

1. SiteMap (A)

What It Does

In Marketing Cloud Personalization, you can configure a “SiteMap” that helps define the structure and pages of your website for the personalization engine. Think of it as an organized reference of your web pages so that Personalization can identify which page a visitor is on, where to track events, and how to contextualize those events (e.g., category pages, detail pages).

Why It Matters for Mobile Web

Whether a visitor is on a desktop browser or a mobile browser, the site structure remains consistent. A proper SiteMap helps the platform accurately track and classify visits, clicks, and other interactions on mobile web pages.

Salesforce Reference

Salesforce Help: Define Your SiteMap

Explains how to set up a sitemap for capturing site structure, which is essential for correct data capture on both desktop and mobile.

2. Web SDK (B)

What It Does

The Web SDK is the JavaScript snippet (sometimes called the “Collect Code” or “Tag”) embedded in your web pages. It captures real-time behavioral data (page views, clicks, cart events, etc.) and sends it to the Personalization platform.

Why It Matters for Mobile Web

Mobile web is simply your website viewed on a smaller screen. The Web SDK tracks user interactions the same way—no separate “mobile-specific” code is required for responsive sites.

By including the Web SDK on all mobile-responsive pages, you collect the necessary data for real-time personalization (recommendations, campaigns, etc.).

Salesforce Reference

Salesforce Help: Personalization Web SDK

Details how to implement and configure the snippet to track user behavior across different devices and screen sizes.

3. Templates (E)

What They Are

Templates in Personalization define how personalized experiences (like banners, pop-ups, product recommendation carousels) look and behave when rendered on your website.

They can be configured to be responsive, ensuring they display properly on different screen resolutions, including mobile phones and tablets.

Why They Matter for Mobile Web

By designing responsive or mobile-friendly templates, you ensure that any personalized content or recommendation component displays seamlessly on a mobile browser.

Templates also allow you to fine-tune styling, layout, and logic specifically for smaller screens.

Salesforce Reference

Salesforce Help: Templates Overview

Shows how to create and manage templates for both desktop and mobile presentation.

Why Not the Other Options?

C. Mobile SDK

The Mobile SDK is used for native mobile app personalization (iOS and Android apps), not for websites viewed on a mobile device’s browser. For “mobile web,” you still rely on the Web SDK .

D. Mobile Data Campaign

Typically relates to push notifications or SMS campaigns in other parts of Salesforce Marketing Cloud (e.g., MobilePush, MobileConnect). These are not directly used for on-site mobile web personalization.

In Interaction Studio, a Catalog refers to the collection of products, content, and associated metadata, such as categories, tags, brands, genders, styles, keywords, and authors. This comprehensive catalog serves as the foundation for personalized experiences, enabling you to deliver relevant recommendations, offers, and content to your customers.

By effectively managing your catalog, you can:

Enhance Personalization: Deliver tailored experiences based on customer preferences and browsing history.

Improve Search Relevance: Optimize search results to help customers find what they ' re looking for quickly.

Facilitate Cross-Selling and Upselling: Recommend complementary products and services.

Enable Dynamic Content: Display relevant content and offers based on visitor behavior.

By leveraging the power of your catalog, you can create more engaging and effective digital experiences.

Rendering Campaign for Personalization :

WebSDK enables the dynamic rendering of personalized campaigns directly on the website. It adapts content based on predefined rules and user behavior.

 Marketing Cloud Personalization uses ETL feeds (Extract, Transform, Load) to ingest data from the sFTP location. This mechanism ensures efficient and scheduled data processing into Interaction Studio.

 Reference : Salesforce Interaction Studio Data Ingestion Documentation.

 The User Feed integrates external system data into a user’s profile by leveraging identity attributes such as email or user ID. It enhances personalization by enriching user profiles with external data.

 Reference : Salesforce Interaction Studio Data Integration Documentation – User Feed Overview.

 Interaction Studio integrates with Service Cloud to provide agents with a Next Best Offer widget . This widget leverages real-time behavioral data and machine learning to surface personalized offers.

 Reference : Salesforce Interaction Studio and Service Cloud Integration Documentation.

Increase in Conversion Rate : Marketing Cloud Personalization enables targeted and dynamic recommendations, driving higher conversion rates.

Increase in Revenue : By improving engagement and personalization, it directly impacts overall revenue.