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Question # 4

You are a Customer Data Platform Specialist.

One of the marketing users asked you to create two lists:

  • All customers that live in Paris, France
  • All customers that have made more than ten online purchases

You decide to create these lists as quick segments.

Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A.

Measures

B.

Enrichments

C.

C. Intelligence

D.

Profiles

E.

Data entities

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Question # 5

You are a Customer Data Platform Specialist. Some of the data your company stores need to adhere to strict organization compliance and security when establishing connections and exports. Your information technology department tells you that you must use a dedicated Azure key vault with your audience insights environment to help the organization meet its compliance requirements. The dedicated key vault will be used to stage and use secrets in an organization’s compliance boundary.

Which two statements are true about using audience insights and Azure Key Vault to store the secrets for each of the connections set up?

NOTE: Each correct selection is worth one point.

A.

You must have administrator role in audience insights.

B.

The key vault must have Key Vault firewall enabled.

C.

The key vault is in the same Azure location as the audience insights environment.

D.

Audience insights can write secrets or overwrite secrets into the key vault.

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Question # 6

You are a Customer Data Platform Specialist. Your company uses both audience insights and Dynamics 365 Sales. To enhance the customer information within Dynamics 365, you asked the Dynamics 365 administrators to add the audience insights timeline as a Customer Card add-in control on the contact form.

The Dynamics 365 administrators asked you to update the company’s Dynamics 365 user guide and explain how users can use the timeline.

Which action can users perform within the added customer card add-in timeline in Dynamics 365?

A.

Filter the activities on the timeline.

B.

Delete the activity from the timeline.

C.

Edit the activity from the timeline.

D.

Open the activity from the timeline.

E.

Sort the activities on the timeline.

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Question # 7

You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task.

Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A.

Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.

B.

Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the entity.

C.

The 'Define the data in the unmapped fields' section shows attributes that are not automatically mapped to a semantic type.

D.

The 'Review mapped fields' section shows all attributes for which a semantic type is automatically identified.

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