Kansei Engineering is a design methodology that uses various methods, including think-aloud laddering, Quantification Theory I (QTI), Partial Least Squares (PLS) analysis, and genetic algorithms combined with fuzzy logic. These methods aim to translate customers ' feelings and impressions (Kansei) into product design elements, ensuring the product aligns closely with user emotions and experiences. Reference: Schütte, S., Eklund, J., Axelsson, J., & Nagamachi, M. (2004). Concepts, methods and tools in Kansei engineering. Theoretical Issues in Ergonomics Science.

Working capital is crucial for Jane in the establishment of her new business because it indicates the company ' s ability to meet its short-term financial liabilities. Working capital, calculated as current assets minus current liabilities, reflects the liquidity of the business and its capacity to sustain daily operations. Without sufficient working capital, Jane ' s business may struggle to pay suppliers, manage inventory, and cover operational expenses, which are essential for maintaining smooth business operations. Reference: " Financial Management: Theory and Practice " by Eugene F. Brigham and Michael C. Ehrhardt discusses the importance of working capital in business finance.

Heavyweight core team members, often in cross-functional project teams, have specific responsibilities, particularly when they wear their " Team Hat " which refers to their role as team members rather than functional experts. These responsibilities include:

II. Sharing responsibility for team results: Ensuring that the team meets its objectives and goals collectively.

IV. Sharing responsibility for ensuring effective team processes: Contributing to the smooth functioning and collaboration within the team.

Responsibilities such as ensuring functional expertise (I) and establishing reporting relationships (III) are more related to their roles within their respective functions rather than their responsibilities as team members. References: Clark, K. B., & Wheelwright, S. C. (1992). Managing New Product and Process Development: Text and Cases. Harvard Business Review Press.

Secondary research should be conducted " before primary research " . Secondary research involves gathering existing data from various sources such as industry reports, academic journals, and online databases. It is a preliminary step that helps to understand the existing knowledge, identify gaps, and formulate hypotheses. Conducting secondary research before primary research saves time and resources by leveraging existing information and providing a foundation for designing effective primary research studies.

Robert Cooper, a prominent figure in the field of product development, identified several strategies that companies can employ. These include:

Differentiation: Developing products that stand out from competitors due to unique features or superior performance.

Technology Push: Leveraging new technologies to create innovative products that meet market needs.

High Budget/Diverse: Investing substantial resources into diverse projects to ensure a wide range of innovative products. However, " Prospector " is not a strategy identified by Robert Cooper in his framework but is rather a term from organizational theory by Miles and Snow that describes a company continually seeking new market opportunities. References: Cooper, R. G. (2001). Winning at New Products: Accelerating the Process from Idea to Launch. Basic Books.

Lean processes are primarily focused on removing waste. Lean methodology aims to maximize value by eliminating non-value-added activities or waste, which can include unnecessary steps, excess inventory, waiting times, and other inefficiencies. By streamlining processes and focusing on continuous improvement, Lean helps organizations deliver more value to customers with fewer resources. This approach enhances efficiency, reduces costs, and improves overall process effectiveness (Womack & Jones, 1996; Liker, 2004).

The Scoping Stage in the new product development process is intended to be a quick, preliminary investigation of the project. It involves mostly secondary research, not primary research, to gather initial information about the market, competition, and technical feasibility. This stage helps determine whether the project is worth pursuing further with more detailed analysis.

Thus, the correct answer is B: False.

References:

Cooper, R. G. (2011). Winning at New Products: Creating Value Through Innovation. Basic Books.

Ulrich, K. T., & Eppinger, S. D. (2015). Product Design and Development. McGraw-Hill Education.