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Question # 4

A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?

A.

Names of the criteria used

B.

Names of the collections used

C.

Names of activities tested

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Question # 5

In the Visual Experience Composer. Experience 6 was created using multiple style modifications. Most of these modifications need to be repeated in two additional experiences within the activity.

Which option automatically recreates all of the modifications from Experience B while adding a new experience to the activity?

A.

Select Copy in Styles panel.

B.

Select Duplicate and pick Copy Styles.

C.

Select Duplicate from Experience panel.

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Question # 6

A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.

Which activity type should an Adobe Target Business Practitioner recommend using?

A.

Automated Personalization

B.

Experience Targeting

C.

An A/B test using auto-allocate

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Question # 7

An airline company wants to deliver different personalized offers for its desktop and mobile phone customers. An Adobe Target Business Practitioner must define target audience for this requirement.

Which audience criteria should be recommended for this activity?

A.

Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Device = True"

B.

Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Phone = True''

C.

Desktop audience rule: "Is Mobile Device = True" Mobile audience rule: "Is Mobile Phone - True"

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Question # 8

Which option should an Adobe Target Business Practitioner recommend between Adobe Analytics and Adobe Target as the Reporting Source for an Activity?

A.

Analytics is the recommended option, because it achieves one single source of data.

B.

Target is the recommended option, since the reporting data is available within 4 minutes.

C.

The recommended option depends on the specific reporting requirements.

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Question # 9

An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?

A.

Target API Composer

B.

Form-based Experience Composer

C.

Visual Experience Composer for assisted channels

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Question # 10

Which statement is true for all Experience Targeting activities?

A.

Experience targeting affects a single page of a visitor experience.

B.

Targeting rules are evaluated in top-to-bottom order.

C.

All activities are built using the Visual Experience Composer.

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