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Question # 4

A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

A.

Visual Experience Composer

B.

Form-Based Composer

C.

HTML Composer

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Question # 5

What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?

A.

To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate

B.

To visualize the different combinations and decide which ones to include/exclude in the experiment

C.

To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation

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Question # 6

An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?

A.

Target API Composer

B.

Form-based Experience Composer

C.

Visual Experience Composer for assisted channels

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Question # 7

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

A.

so that "Conversion Rate of Alternative" can be estimated pre-test

B.

because it is not possible to change your primary goal after the test has started

C.

so that "days to complete test" can be estimated pre-test

D.

to minimize risk of biased metric selection

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Question # 8

A client wants to adjust the counting methodology used in a report.

What are the three counting methodologies available in report settings, for any given report?

A.

Visitors. Visits. Activity Impressions

B.

Visitors. Visits, Page Views

C.

Visitors. Visits. Hits

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Question # 9

When using the traffic estimator in an Multivariate test, which two things can be done if there is not sufficient traffic for the activity? (Choose two.)

A.

Increase the number of combinations of offers and the number of locations.

B.

Increase the duration of the test.

C.

Reduce the number of combinations of offers and the number of locations.

D.

Reduce the duration of the test.

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Question # 10

An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective.

How can this request be fulfilled?

A.

Using the Enhanced Email Experience Composer

B.

Using the Form-Based Experience Composer

C.

Using the Visual Experience Composer

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