A collaborative approach is a recommended method, whether formal or informal, for sharing resources and outcomes across the enterprise to promote transparency, alignment, and collective success.

The POA practitioner’s critical role is to ensure the product delivers the right value through each iteration, aligning development efforts with evolving customer needs and business goals.

In the waterfall SDLC, product feature validation typically occurs near the end of testing, as the process follows a sequential approach where verification and validation happen after the build phase is complete.

Active listening involves paraphrasing feedback, deferring judgment, and responding appropriately to ensure the customer’s message is accurately understood and acknowledged before forming conclusions or solutions.

Kano analysis prioritizes customer needs by selecting target features, creating customer-focused questions, conducting surveys to gather feedback, and analyzing the results to classify features into categories like must-have, performance, and delight.

Modeling customer behavior helps the POA practitioner understand patterns, preferences, and needs, enabling targeted approaches that ensure the product addresses the right customer segments effectively.

The 5 Why’s technique involves repeatedly asking “why” to drill down into the root cause of an issue, enabling deeper understanding and more effective problem-solving.