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Salesforce Certified Marketing Cloud Consultant Exam (SP25)

Last Update 4 hours ago Total Questions : 160

The Salesforce Certified Marketing Cloud Consultant Exam (SP25) content is now fully updated, with all current exam questions added 4 hours ago. Deciding to include CRT-550 practice exam questions in your study plan goes far beyond basic test preparation.

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Question # 21

Northern Trail Outfitters is using a Triggered Send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.

What should they use to format the JSON within the email?

A.

SSJS platform function ParseJSON

B.

TransformJSON() AMPscript Function

C.

BuildRowSetFromJSON() AMPscript Function

D.

ParseJSON content block with Content Builder

Question # 22

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.

What should a consultant recommend?

A.

Create an auto-suppression list populated with subscriber keys.

B.

Populate a list using a query to exclude the subscriber key.

C.

Create an exclusion list with the known email addresses.

D.

Create an auto-suppression list populated with the known email addresses.

Question # 23

A service team manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, a notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent, the “Confirmation Sent” checkbox on the appointment record should be updated in CRM.

All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the Contact.

What solution would a consultant recommend to address this use case?

A.

Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records.

B.

Configure journey with API Event entry source; Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records.

C.

Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records.

D.

Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.

Question # 24

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.

Which activities could be used to fulfill this requirement?

A.

Salesforce Data Entry, SQL Query Activity, Task Activity

B.

Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity

C.

API Event Entry, SQL Query Activity, Task Activity

D.

Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity

Question # 25

Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communications.

NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.

Which solution should the consultant implement?

A.

A File Drop Automation with Filtered Data Extensions

B.

User-Initiated Send Definition with User-Initiated Send Definitions

C.

A Multi-Step Automation with User-Initiated Send Definitions

D.

A Multi-Step Journey with Data Extension/Automation entry source

Question # 26

Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edits are reviewed prior to being changed.

What should be implemented to achieve these goals?

A.

Build out an internal business governance and process to support this.

B.

Set up Approval Workflow and Share setting inside Marketing Cloud.

C.

Integrate an outside CMS with all these permissions built in.

D.

Edit the Content Permissions and Restrictions by Role setting for each user.

Question # 27

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.

Which solution should they use?

A.

Keyword opt-in and SMS Messaging

B.

Smart Capture and Triggered email messaging

C.

CloudPages opt-in to Event Journey

D.

Existing Email Event Notification Subscription

Question # 28

Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.

In what order should the steps be performed to refresh the sandbox in their integrated account?

A.

Disconnect / Refresh / Reconnect / Authenticate / Synchronize

B.

Refresh / Disconnect / Reconnect / Synchronize / Authenticate

C.

Disconnect / Refresh / Reconnect / Synchronize / Authenticate

D.

Refresh / Disconnect / Reconnect / Authenticate / Synchronize

Question # 29

A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.

What solution should a consultant recommend to meet the criteria?

A.

Run a SQL Query at 12:30 a.m. to create a suppression list.

B.

Run an Import Definition at 12 a.m. to create a suppression list.

C.

Create a Journey Goal to exit subscribers from the Journey.

D.

Create and enable a BLOCKOUT window in MobileConnect.

Question # 30

Northern Trail Outfitters (NTO) has recently implemented Marketing Cloud and wants to secure PII data stored within the system.

Which limitation should the consultant consider when recommending Field-Level Encryption?

A.

Field-Level Encryption doesn’t support segmenting, filtering, or querying encrypted fields.

B.

Encrypted fields will show unencrypted values in standard records.

C.

Only list-based sending is supported by Field-Level Encryption.

D.

Separate encryption keys are required for each business unit.

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