The color red has been shown to induce greater aggression in people than the

color blue. Researchers conducted a study to determine whether such colorinduced aggression could influence the amount that consumers were willing to

pay for an identical product in online auction and online negotiation scenarios.

The researchers photographed a single item against each of four background

colors: blue, gray, white, and red. Using a computer, each participant in the study

viewed the item against exactly one of the four background colors. Half of the

participants were told the item was up for auction and were asked to submit their

highest bid for the item. The other half of the participants were told to negotiate

a price with the seller and were asked to offer the highest amount that they

would be willing to pay for the item.

The researchers expected that participants who viewed the red background

would typically behave more aggressively than those who viewed the blue

background. Among the auction group, the researchers hypothesized that more

aggressive participants would submit higher bids as they tried to beat other

potential bidders. Among the negotiation group, the researchers hypothesized

that more aggressive participants would make lower offers as they tried to

compete against the seller to get the best deal.

Assuming the researchers’ hypothesized link between offers and aggression is

correct, for each of the following background colors select More aggressive if, on

average, participants in the negotiation group in the study behaved more

aggressively when the product was displayed with that background color than the

participants did when the product was displayed with a gray background.

Otherwise, select Not more aggressive.

The table provides data about 12 different Persian rugs currently available for sale by a rug dealer. For each rug, the data includes the number of knots per square inch (KPSI) in the yarn, which is consistent throughout the rug.

Sales promotions can involve selling a product at a relatively low price or selling the product with a free (or seemingly free) unit of the product, as in " buy one, get one free " campaigns. Research shows that immediately following month-long sales promotions, a postpromotion dip may occur, i.e., sales for the following calendar month may be less than sales for the calendar month preceding the sales promotion.

To increase sales, Storex, a department store, held month-long sales campaigns to promote four of its products. A sales promotion was considered successful if unit sales of the product were at least 10% higher in each of the 2 calendar months immediately following the promotion than In the month preceding it.

Experts have offered explanations for postpromotion dip:

• Explanation I: Many consumers stockpile the product at relatively low cost during the sales promotion.

• Explanation II: " Buy one, get one free " promotions cause some consumers to undervalue the product, making them less likely to buy it following the sales promotion.

• Explanation HI: Many consumers who missed a " buy one, get one free " opportunity may, as a result, develop so-called inaction inertia, i.e., become less likely to buy the product at either the regular or even at a discount price than if the sales promotion had not occurred.

For each of the following actions, select Yes if it is mentioned in at least two of the tabs. Otherwise, select No.

Client: You ' ve recommended that we use humor In our new radio advertising campaign. Why be funny on the radio when we haven ' t been funny in advertising campaigns for

other media?

Advertising director: Because humor on the radio is very engaging. Two other common approaches to radio advertising-using announcers and producing short catchy songs or jingles—are both so inherent In the existing radio programming that commercials using those two approaches often get tost in the programs. Humor, on the other hand, Is rare —so rare it stands out and engages completely.

The advertising director ' s argument depends on an assumption of cause and effect. Indicate by an appropriate selection which of the statements In the table most accurately describes the cause of such an effect, and which most accurately describes such an effect. Make only two selection one in each column.

Elena has worked as a real estate agent for exactly 3 years—Years 1, 2, and 3. In Year 1, she sold exactly 16 properties. She sold more properties In Year 2 than in Year 1, and more properties In Year 3 than In Year 2. The average (arithmetic mean) number of properties she sold per year for the 3 years was 19.

Select a number for Year 2and a number for Year 3that could be the total numbers of properties Elena sold in Year 2 and in Year 3, respectively, so that the selections are Jointly consistent with the information provided. Make only two selections, one In each column.

Today a certain cinema multiplex has exactly two showings (an early showing and a late showing) for each of five films (Rims A, B, C, D, and E). All of these showings occur after noon, and each showing consists of the film only, with no previews, announcements, or advertisements. The following gives the duration of each film and the start time for each showing:

• Film A (90 minutes); 3:45 and 5:30

• Film B (100 minutes); 1:30 and 7:15

• Film C (105 minutes); 2:00 and 6:00

• Film D (115 minutes); 5:00 and 8:00

• Film E (125 minutes); 12:15 and 7:00

Statement: The early showing of Rim ---------1 overlaps with at least part of both showings of Film ----------2.

Select for / and for 2 the options that complete the statement so that It Is accurate of the showings listed in the Information provided. Make only two selections, one in each column.

While designing a game involving chance, Desmond noticed that the probability a fair coin lands faceup exactly 2 times when the coin is tossed 3 times is equal to the

probability that a fair coin lands faceup exactly m times when the coin is tossed 7 times, where n > 3.

Select for m and for n values consistent with the given information. Make only two selections, one in each column.