MCE Marketo Certified Expert Exam exact Exam Questions

Marketo Certified Expert Exam

Last Update 14 hours ago Total Questions : 75

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Question # 1

What is the reporting impact of selecting an acquisition program when importing a list?

The Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.

The acquisition program is required to show program success in the List Performance report.

The acquisition program is required to show the number and percent of new names in the Program Performance report.

Revenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

Question # 2

A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.

Which course of action will allow both definitions to be incorporated?

Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region

Implement a global scoring model incorporating the opinion of the most experienced VP of Sales

Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region

Implement a global scoring model that uses the weighted average of both of the provided scores

Question # 3

The communication limits for your Marketo instance are as follows:

Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.

Which statement is true?

Monica will not receive Email 02. She will be classified as bounced in the Email Performance Report.

Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.

Monica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.

Monica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.

Question # 4

What is one difference between segmentations and smart lists?

A lead can exist in multiple segmentations but not in multiple smart lists.

Segmentations can be used to create dynamic content while smart lists cannot.

Smart lists can be used as a filter option when creating an email program while segmentations cannot.

Smart lists can be used in smart campaigns while segmentations cannot.

Question # 5

The email marketing manager receives an alert that a lead has unsubscribed. The marketing manager wants to reset the lead’s score to 0.

In which two ways can this be done? (Choose two.)

Set up a list called “reset leads score to 0” and add the lead to that list.

Do nothing because unsubscribing automatically resets the score to “0”.

Mark the lead as marketing suspended because that will automatically change the score to “0”.

Set up a batch smart campaign with a flow action step to change the score to “0”.

Change the score manually to 0 on the Lead Details page.

Question # 6

If you want to view a list of companies of the people who have visited your website during a certain time period, which report should you create?

Web Page Activity Report

Company Web Activity Report

Landing Page Performance Report

Company Performance Report

Question # 7

Which type of leads will receive a non-operational email?

Marketable leads

Marketing suspended leads

Blacklisted leads

Unsubscribed leads

Question # 8

A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.

What needs to be built before the snippets can be used?

Email templates

Tokens

Segmentation

Smart Lists

Question # 9

A marketer has created several tokens to use in an initiative to send out a survey to customers:

In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)

In the 2017 Customer Survey Reminder 2 Program

In the 2017 Customer Survey Reminder Program

In the 2017 Customer Survey Program

In the 2017-Customer Survey Campaign Folder

In the Admin Area

In the Reports Folder

Question # 10

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

Add a new My Token to the program called {{my.webinar URL}}

Create a smart campaign using the Fills Out Form trigger

Create a smart campaign using the Send Alert flow step

Change the form settings to operational

Create an email that includes the {{member.webinar URL}} token

Change the email settings to operational

Create an email that includes the {{webinar.link URL}} token