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Question # 4

The marketing department of a technology company believes the use of “Servers” in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.

Given the screenshot:

In which component of the Control Panel will the schedule for the email be set?

A.

Add A/B Test

B.

Schedule

C.

New Email

D.

Edit Smart List

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Question # 5

Which type of leads will receive a non-operational email?

A.

Marketable leads

B.

Marketing suspended leads

C.

Blacklisted leads

D.

Unsubscribed leads

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Question # 6

Given the Active Lead Model program:

From where are the tokens inherited?

A.

Behavioral Scoring folder

B.

Lead Scoring folder

C.

z_Archive folder

D.

Active Lead Scoring Model program

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Question # 7

Which two statements differentiate smart lists from segmentations? (Choose two.)

A.

A lead can exist in multiple segments within the same segmentation.

B.

Smart lists can only generate information on the lead for the past 90 days.

C.

A lead can exist in multiple smart lists.

D.

Snippets can be dynamically changed based on segmentation.

E.

Snippets are created from smart lists.

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Question # 8

A marketer’s CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.

How should this be done?

A.

Use Mark Input to display the abbreviation while storing the full state

B.

Store the full state in “Stored Value” and the abbreviation in “Display Value” on the form field settings

C.

Store the full state in “Display Value” and the abbreviation in “Stored Value” on the form field settings

D.

Use Mark Input to display the full state value while storing the abbreviation

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Question # 9

A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address.

What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?

A.

Include an Unsubscribe link in all marketing emails

B.

Add a checkbox with verbiage stating that by filling out the form, the lead consents to receive email

C.

Suppress all non-US respondents

D.

Create the processes to abide by a country’s SPAM laws

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Question # 10

Where is the setting to enable Progressive Profiling when designing a form found?

A.

Form Settings > Settings

B.

Admin functions

C.

Field Details

D.

Form Settings > Themes

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Question # 11

A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region.

What would be the best way to accomplish this?

A.

Add a custom column to the Program Performance Report.

B.

Use a custom tag as a filter on the setup tab of the Program Performance Report.

C.

Use a filter on the smart list of the Program Performance Report.

D.

Use the drill down feature of the Program Performance Report.

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