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Marketo Certified Expert Exam

Last Update 15 hours ago Total Questions : 75

The Marketo Certified Expert Exam content is now fully updated, with all current exam questions added 15 hours ago. Deciding to include MCE practice exam questions in your study plan goes far beyond basic test preparation.

You'll find that our MCE exam questions frequently feature detailed scenarios and practical problem-solving exercises that directly mirror industry challenges. Engaging with these MCE sample sets allows you to effectively manage your time and pace yourself, giving you the ability to finish any Marketo Certified Expert Exam practice test comfortably within the allotted time.

Question # 11

A company has never done lead scoring before and wants to build a scoring model.

Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.

Answer options may be used more than once or not at all.

Question # 12

Where is the setting to enable Progressive Profiling when designing a form found?

A.

Form Settings > Settings

B.

Admin functions

C.

Field Details

D.

Form Settings > Themes

Question # 13

A marketing director is asked to email leads to invite them to a company event.

Which Program Channel Type should be used to register leads and host the event onsite?

A.

Tradeshow Channel

B.

Email Blast

C.

Roadshow Channel

D.

Webinar Channel

Question # 14

A marketer is creating an autoresponder email to send a link to a piece of content.

What is an incorrect use of a token?

A.

A text token for the link to a displayed image

B.

A text token for the link to the content

C.

A lead token for the lead’s first name

D.

A styled rich text token for the subject line.

Question # 15

What is the purpose of a default value in a token?

A.

To display values like current Date/Time

B.

To show a value if a lead’s referenced field is empty

C.

To refer to the name or description of a program

D.

To create custom variables at the Campaign Folder or Program level

Question # 16

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

A.

A lead needs to be sent to a CRM to receive an acquisition program.

B.

A lead fills out a form on a landing page in the program.

C.

A lead is added to the CRM and synced to Marketo.

D.

Admin Acquisition Program is automatically assigned to new leads.

Question # 17

How is Marketo different from an email service provider (ESP)?

A.

Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.

B.

Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

C.

Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.

D.

Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

Question # 18

Which field should a marketer use to pause emailing to a lead?

A.

Email Suspended

B.

Unsubscribed

C.

Marketing Suspended

D.

Blacklisted

Question # 19

What should be used to make program acquisition automatic?

A.

Local landing page

B.

Global form

C.

Global landing page

D.

Hidden form fields

Question # 20

What form field type can be used to capture URL parameters?

A.

Input Masking Fields

B.

Hidden Form Fields

C.

Dynamic Form Fields

D.

Anonymous Form Fields

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