Within theObject Management Group (OMG)perspective—particularly referencing the principles found inBusiness Process Management (BPM),Business Motivation Model (BMM), andValue-Driven Process Design—aconsistent and proactive marketing strategymust be grounded in acustomer‑centric philosophy. This aligns directly with the foundational OMG principle thatall business processes must deliver value to customers and stakeholders.

Here’s whyOption Ais the correct and OMG‑aligned choice:

1. Customer Focus as the Strategic Anchor (BMM Alignment)

OMG’sBusiness Motivation Model (BMM)defines the organization’sEnds(Goals, Objectives) andMeans(Mission, Strategies). A proactive marketing strategy, from an OMG standpoint, must start with acustomer-focused mission and strategy, meaning that:

Resources, processes, and capabilities are organized around customer needs.

The marketing strategy anticipates customer demands, not just reacts to them.

The organization’scourses of actionanddirective frameworkssupport value delivery.

This matches Option A exactly.

2. BPM Perspective: Processes Designed for Customer Value

BPMN (Business Process Model and Notation) encourages modeling marketing processes asvalue-driven workflows, where thetriggerof the process is usually rooted in customer needs, customer segments, or market insights.

A consistent, proactive marketing strategy requires:

Predictive understanding of customer needs

Alignment of processes to deliver satisfaction

Continuous refinement driven by customer feedback loops

This again reflects the philosophy described in Option A.

3. Why the Other Options Are Not Correct (Based on OMG BPM Principles)

Option Bemphasizessales results measurement and corrective actions. This describes an operationalcontrol process, not a proactive marketing strategy. It is reactive rather than proactive.

Option Crefers to a top‑down, compliance-oriented metrics review. This aligns withperformance management, not with strategy formation or proactive marketing.

Option Dfocuses on KPIs and behavioral monitoring. While important, this is part oftactical executionand performance monitoring, not the overarching key to maintaining a proactive marketing strategy.

4. OMG Core Principle Supporting Option A

OMG frameworks stress thatprocesses must originate from and be continuously aligned with customer value propositions. The marketing strategy becomes proactive only when thecustomer’s needs, wants, and demandsdrive decisions and resource allocation.

Thus,Option Ais the only answer aligned with OMG’s structured, customer-centered view of organizational strategy and process management.

In the first diagram:

TheRequestorprocess sends a request message tomultiple switches(Switch 1, Switch 2, Switch 3), typically modeled using aparallel gatewayto broadcast the request.

EachSwitchlane has a process that:

Receivesthe request

Evaluates “Switch X available”

Sends areplymessage back to the Requestor if it is available

In the Requestor lane, anevent-based gateway(or similar construct) waits for thefirst replyindicating availability. Once one switch responds as available, the process assigns the work to that switch, and the other potential selections are effectively ignored or cancelled.

This structure—parallel requests out, first acceptable reply wins—is a classic“race for the first available resource”pattern in BPMN, where the goal is toroute the incoming request to whichever resource (switch) indicates availability first.

Evaluating the choices:

A.“Designate the unassigned switch…” – too vague and not specific to “first available”.

B.Emphasizes planning workloads, which is not modeled here.

C.Talks about a switch “allocated to a pending project,” which is not shown.

E.Focuses on status reporting back to the office, not on assigning work.

OnlyDcorrectly captures the intent of the process:assigning the incoming message to the first available switch.

The diagram shows two Participants (A and B) connected by adashed line with an open circle at the source and an arrow at the target. In BPMN this is aMessage Flow.

Semantics of a Message Flow:

It indicates thatone participant sends a message to another(cross-pool communication).

Mapping options:

A. “Pushes data”describes data association, not a BPMN message flow.

B. “Associated with”refers to BPMNAssociation, which is also dashed, but used between artifacts and flow objects without the open circle/arrow message notation.

C. “Performed before”would be asequence flow, which is solid, not dashed.

D. “A sends a message to B.”exactly describes a Message Flow.

So, the correct interpretation isD.

In the second diagram:

TheSurvey Processlane shows activities such asEmail RecipientsandOpen Email, encapsulated in a subprocess responsible for managing the survey.

TheCandidateslane showsReceive(getting the email) andNotify(sending back their response).

In theBPMSlane there is a “Business Rules for Survey” element linked (typically via an association) to the decision logic inside the subprocess, indicating that the evaluation of responses is governed by explicitbusiness rules.

Inside the subprocess, the “Survey Decision” gateway uses those rules to assess each response. There is a loop/counting mechanism (implicit or explicit) that repeats until anadequacy conditionis met. That adequacy is modeled as a combination ofnumber of responsesandwhether those responses satisfy the business rules, after which the process reaches its end event.

Now compare the options:

A.Mentions adequacy defined by business rules but says nothing about thenumberof acceptable responses.

B.Only tracks completion as responses arrive; no role for business rules or a target count.

C.Uses a predetermined number of responses, but doesn’t require that theysatisfy business rules.

D.Requires all responses to be filtered, not apredetermined numberof qualifying responses.

E.Explicitly states:

Email survey is sent to candidate recipients.

The survey is completed when apredetermined number of answers that satisfy business ruleshave been received.

That matches the BPMN model: responses are evaluated using business rules, counted, and the process ends when enoughacceptable(rule-compliant) responses have been collected.

Therefore,Eis the correct description of the process.

In BPMN, aText Annotationis anartifactused purely to add explanatory comments to elements in a diagram. Itnever affects the process flow or execution semantics. OMG specifies that artifacts, including Text Annotations, are connected to flow objects (activities, events, gateways, sequence flows, etc.) usingAssociations, which are dotted (or dashed) lines. The association may be directional or non-directional, but it is still anAssociation, not a Sequence Flow or Message Flow.

Therefore:

Option A is false because Text Annotations donotaffect process flow.

Option B is false because a Text Annotation may be connected toanyflow object (and even to flows), not only to pools, lanes, or groups.

Option C correctly states that a Text Annotation is connected by anAssociation.

Option D is about its graphic shape, but the question asks for adescriptionthat is true in general, which is precisely captured by Option C.

So,Cis the correct answer in accordance with the OMG BPMN 2.0.2 specification.

Within the OMG BPMN framework,Level 3 – Executable modelingrepresents a process definition that is detailed enough to bedirectly executed by a BPM engine. This level includes:

Implementation-specific details (data mappings, transaction boundaries, technical error handling)

Engine- or vendor-specific extensions and attributes

Bindings to services, message formats, and integration mechanisms

Because these details depend on how a specificvendor toolorexecution platforminterprets BPMN,executable models are somewhat vendor-tool dependent. Different engines support different subsets of BPMN and add their own extensions, making the executable level less portable than descriptive or analytical models.

The other options do not represent OMG’s three levels of BPMN:

Pattern modelingandsource-code modelingare not standard BPMN levels.

Descriptive modelingis tool-independent and used for communication, not execution.

Thus,executable modelingis the level that is somewhat vendor-tool dependent.

BPMN (Business Process Model and Notation), as defined by the Object Management Group, is specifically agraphical notation for specifying business processes with well-defined execution semantics.

The standard describes how flow elements (events, activities, gateways, sequence flows, etc.) behave and how tokens move through a process – that is itsexecution semantics.

Strategy models, organization models, and business rules modelsare explicitlyout of scopeof BPMN itself, though BPMN models can be related to such artifacts through other OMG standards (e.g., BMM for motivation/strategy, or DMN for decision logic).

Therefore, among the options, onlyExecution semanticsis within BPMN’s defined scope.