Pipeline dashboard

Engagement dashboard

Account-Based Marketing dashboard

Multi-Touch Attribution dashboard

Use a completion action on the form to automatically add anyone who completes it to the list.

Use a dynamic list that matches prospects as they complete the form.

Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

Use table actions to add prospects who have completed the form to the list.

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Archived list

Static list

Test list

Dynamic list

The visitor is now a prospect.

A visitor submits a conversion form

A cookie is applied

The prospect ' s activity history is available to view in Pardot

Visitors access your company website

E C B A D

E B A D C

Increase Deliverability

Avoid IP Blacklisting

IPs don ' t work well when cold

Build up email reputation

When new prospects are imported into Pardot via a .csv file.

When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.

When prospects are added to a static list.

When a profile is associated with the prospects.

Refer to the Pardot recycle bin to see if the prospect was deleted.

Check that the Pardot prospect has a value for the default field email address ' .

Refer to the list email send report to see if a suppression list was used.

Determine if the prospect has a valid " Assigned User " to send the email from.

At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.

At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.

Evaluating email template options for the program

Visualizing a prospect ' s possible paths

Understanding the timeline of the program

Measuring a specific step ' s performance