Exact2Pass
A customer has placed an online order. The order has been written to a database for processing and the customer's credit card has been charged. What is the last interaction with the customer during the order process?
Mortimer is creating an e-business site for an international supplier of exotic flower bulbs. Many customers are loyal purchase-club members. He has decided to use a virtual catalog in the construction of the site. Which of the following practices pertaining to implementing a virtual catalog should be avoided?
Which of the following segments first used blogs as an Internet marketing tool?
Which of the following can help assure customers that the information they provide to you will remain private?
Which of the following segments first used blogs as an Internet marketing tool?
Which of the following is the most effective option for detecting a site attack by someone who wants to modify your customer database?
Which type of encryption is typically slower to use but does not require a secure channel to function?
Which of the following is a common design principle for a frequently asked questions (FAQ) page on an e-commerce site?
Which of the following marketing models is characterized by a complementary venture between two or more companies that join together in production, distribution or marketing in order to achieve individual goals?
The goals for effective usability in an e-commerce site are to get customers to:
Vera's new e-business failed in its second year because inventory levels were constantly depleted and she was unable to satisfy order fulfillment. The most likely underlying reason for the failure may be that Vera's business plan did not address:
Which of the following is commonly used to authenticate a customer who has just used a credit card to buy a product?
What aspect of e-commerce marketing most significantly differentiates the use of a niche marketing strategy from that of a global marketing strategy?