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Question # 4

Which of the following is always required to create a segment?

A.

Activity indicator

B.

Profile data

C.

Activity schema

D.

Audience

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Question # 5

You are transforming action data. What can happen if the action schema field does not contain a value, or contains a value that does not appear in the string-to-string mapping table? Note: There are 3 correct answers to this question.

A.

The field is used as is.

B.

The field receives a default value.

C.

The entire action is discarded.

D.

The action is processed without this field.

E.

The field receives a null value.

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Question # 6

You want a customer to be included in an audience. Which data must be available for the customer?

A.

Processing purpose

B.

Action

C.

Activity indicator

D.

Segment

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Question # 7

What can be configured as part of the customer schema within SAP Customer Data Platform? Note: There are 2 correct answers to this question.

A.

Activities

B.

Segments

C.

Activity indicators

D.

Profile entity

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Question # 8

What are some of attributes in the customer schema that can be mapped to action attributes?Note: There are 3 correct answers to this question.

A.

Privacy

B.

Behavioral

C.

Events

D.

Activities

E.

Profile entity

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Question # 9

You have a business requirement to implement family customer accounts in SAP Customer Data Platform. What is the best way to do this?

A.

By using custom profile attributes

B.

By using segments

C.

By using a dedicated activity schemam

D.

By using groups and relationships

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Question # 10

Which statements describe preconfigured matching rules? Note: There are 2 correct answers to this

question.

A.

The Unified Customer Profile rules can be edited and re-ordered, but not deleted.

B.

The Contextual Profile rules cannot be edited or re-ordered.

C.

The Unified Customer Profile rules can be edited, re-ordered and deleted.

D.

The Contextual Profile rules cannot be edited, but can be re-ordered.

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Question # 11

You want to create a calculated indicator. What attributes from the customer schema can you use? Note:

There are 3 correct answers to this question.

A.

Activity indicators

B.

Actions

C.

Events

D.

Profile

E.

Segments

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Question # 12

You need to ingest some customer data into SAP Customer Data Platform observing data compliance regulations. What needs to be configured inside SAP Customer Data Platform before you can do this?

A.

Segments

B.

Processing purposes

C.

Customer subscription preferences

D.

Customer consent

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