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Certification in Business Data Analytics (IIBA - CBDA)

Last Update 20 hours ago Total Questions : 150

The Certification in Business Data Analytics (IIBA - CBDA) content is now fully updated, with all current exam questions added 20 hours ago. Deciding to include CBDA practice exam questions in your study plan goes far beyond basic test preparation.

You'll find that our CBDA exam questions frequently feature detailed scenarios and practical problem-solving exercises that directly mirror industry challenges. Engaging with these CBDA sample sets allows you to effectively manage your time and pace yourself, giving you the ability to finish any Certification in Business Data Analytics (IIBA - CBDA) practice test comfortably within the allotted time.

Question # 31

The marketing department for a major restaurant chain is interested in testing a Kids Eat Free campaign to determine if it will help to increase sales. They are interested in piloting the campaign to determine which day of the week will improve sales the most.

The campaign is launched across 7 cities with each city promoting a different day of the week. The sales data is collected and provided to a team for analysis. What concern might the analytics team have regarding data quality across cities?

A.

Normality

B.

Heteroskedacity

C.

Linearity

D.

Variation

Question # 32

Insights based on the data collected indicate that a multi-national company could increase its sales of a mature product by reducing its price by 20% which would result in increased revenues of 2% over a 6-month period. The team recommends this as an appropriate goal for its organization. This is considered a good goal because:

A.

It meets all the criteria for a well-defined objective

B.

The organization can derive additional revenue from the product

C.

It indicates that the company does not have to incur costs associated with retiring this

product

D.

Management will be pleased that the mature product can still contribute to revenue

Question # 33

An online retailer of men's athletic apparel is seeking to become the market leader in the industry. To deliver on this strategy, the analytics team continuously collects data on the prices of competitor products and uses this information to adjust the retailer's prices. What type of analytics is the retailer using to maintain their pricing structure?

A.

Descriptive

B.

Diagnostic

C.

Predictive

D.

Prescriptive

Question # 34

An analyst at a supermarket chain has been asked to extract data from multiple data sources to complete a study on customer

spending habits. The analyst is going to query data from various databases. Which statement is true about database querying?

A.

Querying can be used to create predictive data models

B.

Irrespective of the querying language used, data results retrieved are always in a tabular format

C.

A querying language is independent of the type of database being used

D.

Querying is a structured way of searching, manipulating and managing data

Question # 35

A supermarket chain wants to improve supplier relations. One of the targets to track and help achieve this goal is to improve the average transaction time per order by 10%. From a SMART target perspective, what is missing?

A.

is not attainable as weather conditions can slow down order times

B.

S • should provide a target for each supplier

C.

R - is not relevant to the goal as supplier relations is only dependent on quality of deliveries

D.

T - There is no mention of the time-frame by which this target must be met

Question # 36

A future state data model is created to depict how information will be structured in a proposed solution but the analyst is also interested in modeling how and when data is transformed throughout various processes across the organization. In which model would the analyst find this information?

A.

Process flows

B.

Data flow diagram

C.

Data transformation model

D.

Physical data model

Question # 37

A consumer products company is interested in finding ways to innovate utilizing business analytics. The team is reviewing a database of customer complaints. Interested in knowing how the organization currently interacts with its customers, the analyst proposes the use of which technique?

A.

Document analysis

B.

Journey map

C.

Current state assessment

D.

Interface analysis

Question # 38

A movie production company wants to use analytics to decide which customers would choose to watch or not watch a particular movie after seeing a promotional teaser. The business analysis professional suggests they could make that prediction by identifying characteristics of the new movie and determining if the customer has watched other movies with similar characteristics. This is an example of using the following technique:

A.

Logistic regression

B.

Ouster analysis

C.

Integer programming

D.

Analysis of variance

Question # 39

The results of the data analytics work led to some clear and strongly supported outcomes and the analytics team is very confident in their recommendations; particularly given that the payback on the required changes are a short 3 months. However, there is concern because the organization operates in a highly regulated environment and some new regulatory changes are being considered with announcements and implementation in the next 6 months. Under these conditions the team decides to:

A.

Recommend no action be taken at this time and revisit in 6 months

B.

Reassess their results to ensure their validity and then decide what to do

C.

Identify and carefully document assumptions for their recommendation

D.

Postpone recommendations for 6 months until the announcements are made

Question # 40

An analyst is using a Data Flow Diagram (DFD) to depict the flow of data across a data security company. Which of the following is true about DFDs?

A.

Can be categorized as Logical or Physical

B.

Can illustrate a sequence of activities

C.

Provide similar information as process flows

D.

Are used to model data attributes

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