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Salesforce Certified Strategy Designer Exam(SU24)

Bridging Innovation and Delivery: Why True Architecture Strategy Defeats Flat Test Pools

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Question # 11

A strategy designer at Cloud Kicks discovered a complex UX problem with its online shopping platform and now needs to effectively describe the problem in the customer context. This description should speak to the urgency of the problem, be a call-to-action for others to be involved, and inspire

hope for change.

Which type of statement should the designer make?

A.

Needs

B.

Challenge

C.

Mission

Question # 12

At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product.

How should the design team present this information knowing they would challenge a stakeholder's hypothesis?

A.

In a walking deck with video clips from research sessions

B.

In a 'How Might We" statement to encourage new ideas

C.

In an insights workshop with plenty of time for group discussion

Question # 13

Cloud Kicks (CX) has spent several months working to align the entire company around a

vision based on inclusivity in the digital age. Because this project will span several years, the design

team is concerned the vision will eventually be lost.

What should CK do to maintain the vision and create transformative change?

A.

Align the vision to current industry trends.

B.

Continuously align business goals to the vision.

C.

Realize the vision must be driven by business goals.

Question # 14

Cloud Kicks' sales team is reporting an increased rate of churn. The Support team is

frequently bombarded with customer requests for less complicated user experience. The

development team sees the risk in changing a mature product.

What should a strategy designer recommend to help create alignment between the team?

A.

Share stories from customer reach to create a common understanding of challenges.

B.

Create a prioritized product roadmap to ensure future releases address known challenges.

C.

Define acceptance criteria and acceptance testing to validate intended outcomes.

Question # 15

A strategy designer at Cloud Kicks conducted a series of interviews with business

stakeholders and customers to gain insights into existing customer support operations and wrote the

design challenge statement. which option reflects the format of the design challenge statement?

A.

As a user, I want to see trending support resources upon the first login to customer support so I

can save my time.

B.

How might we save our existing customers time by preemptively serving the info they need to

deflect the customer support calls?

C.

Unify platforms and centralize support operations to save customers time and reduce business

costs.

Question # 16

The design team at Cloud Kicks is in the early stages of exploring an idea for a wearable

device to track customers activity during workouts.

They employ footwear designers and manufacturing experts, but they lack an engineer experienced

in consumer hardware,

What should the strategy designer do to determine whether or not to pursue this product idea?

A.

Perform secondary research on common hardware issues.

B.

Hire an engineer with experience in consumer devices.

C.

Conduct an expert interview in consumer device engineering.

Question # 17

A strategy designer is working with a product team to reach more diverse audiences.

How should the designer make a case for ensuring all future releases meet accessibility standards7

A.

Evaluate competitors' accessibility standards.

B.

Focus rationale on how refactoring later is more expensive.

C.

Plot accessibility standards against impact and difficulty.

Question # 18

Cloud Kicks (CK) has gone through a comprehensive redesign of its internal sales process to better embed it into the capabilities of Sales Cloud. CK's executive stakeholders are concerned there will be limited adoption by the sales team, as Sales Cloud is too new to them and their processes were mostly based on guided documents within Excel.

Which approach should the strategy designer recommend to aid the sales team in onboarding to Sales Cloud?

A.

Sync an Excel file with Salesforce Connect.

B.

Use In-App Guidance and invest in change management.

C.

Customize Sales Cloud to mimic existing sales process.

Question # 19

A design team is following the design thinking process to create a vision for their new loyalty program. While design thinking is an iterative process, there are phases that follow a general order.

Which phase encompasses creating Jobs To Be Done?

A.

Prototype

B.

Define

C.

Deploy

Question # 20

At a project kickoff, the strategy designer wants to get ideas from all stakeholders to use as hypotheses. The designer runs a sketching activity with the multi-disciplinary group, asking everyone to sketch. They give everyone fat markers and sticky notes, and set a timer for 5 minutes of sketching.

What is the reason why marker choice is important?

A.

They anonymize the sketches so that stakeholders cannot judge others' drawing abilities.

B.

They ensure stakeholders can fit detailed sketches on a sticky note in the allotted time.

C.

They enable stakeholders to focus on generating ideas rather than detailing UI.

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