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A strategy designer at Cloud Kicks discovered a complex UX problem with its online shopping platform and now needs to effectively describe the problem in the customer context. This description should speak to the urgency of the problem, be a call-to-action for others to be involved, and inspire
hope for change.
Which type of statement should the designer make?
At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product.
How should the design team present this information knowing they would challenge a stakeholder's hypothesis?
Cloud Kicks (CX) has spent several months working to align the entire company around a
vision based on inclusivity in the digital age. Because this project will span several years, the design
team is concerned the vision will eventually be lost.
What should CK do to maintain the vision and create transformative change?
Cloud Kicks' sales team is reporting an increased rate of churn. The Support team is
frequently bombarded with customer requests for less complicated user experience. The
development team sees the risk in changing a mature product.
What should a strategy designer recommend to help create alignment between the team?
A strategy designer at Cloud Kicks conducted a series of interviews with business
stakeholders and customers to gain insights into existing customer support operations and wrote the
design challenge statement. which option reflects the format of the design challenge statement?
The design team at Cloud Kicks is in the early stages of exploring an idea for a wearable
device to track customers activity during workouts.
They employ footwear designers and manufacturing experts, but they lack an engineer experienced
in consumer hardware,
What should the strategy designer do to determine whether or not to pursue this product idea?
A strategy designer is working with a product team to reach more diverse audiences.
How should the designer make a case for ensuring all future releases meet accessibility standards7
Cloud Kicks (CK) has gone through a comprehensive redesign of its internal sales process to better embed it into the capabilities of Sales Cloud. CK's executive stakeholders are concerned there will be limited adoption by the sales team, as Sales Cloud is too new to them and their processes were mostly based on guided documents within Excel.
Which approach should the strategy designer recommend to aid the sales team in onboarding to Sales Cloud?
A design team is following the design thinking process to create a vision for their new loyalty program. While design thinking is an iterative process, there are phases that follow a general order.
Which phase encompasses creating Jobs To Be Done?
At a project kickoff, the strategy designer wants to get ideas from all stakeholders to use as hypotheses. The designer runs a sketching activity with the multi-disciplinary group, asking everyone to sketch. They give everyone fat markers and sticky notes, and set a timer for 5 minutes of sketching.
What is the reason why marker choice is important?
