different skills and depth of each skill

skill certification and criterion

key competencies and training requirements d. broad banding and market value

Communication objectives

Sphere of experience

Evaluation methods

Senior management values

Because any significant change will require a new campaign

Because the success of any communication campaign relies upon a lack of change

Because they may result in changes to the campaign, timeline or budget

Immediately following the creation of the campaign

Whenever the data is available to the communications team

After the initial rollout and again four to six months later

When financial resources become available

Face-to-face

Paper-based

Technology-based