Marketing-Cloud-Account-Engagement-Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exact Exam Questions

Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201)

Last Update 22 hours ago Total Questions : 245

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Question # 21

LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement. Which of the following would you NOT advise them on before they enable the connector?

They should ensure their URL structures can handle parameters before verifying the connector.

The connector cannot be linked directly to an MCC account.

The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.

Question # 22

" LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.

How could they communicate this to all Marketing Cloud Account Engagement prospects?

Send an automated operational email to all prospects.

Send Engage emails to all prospect who are opted in.

Send a list email to all prospects who are opted in.

Send an operational email to all prospects.

Question # 23

What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

PI Enable explicit bot protecting using reCAPTCHA

Include " Not you? " link to allow visitors to reset the form

Disable autoresponder emails on this form

Question # 24

LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant

recommend?

Locate the relevant documentation and follow the steps to enable.

Update your Salesforce connector user permissions

Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior

Update your field mappings by going to Admin > Configure Fields

Question # 25

When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

Use Salesforce ' s value

Use Marketing Cloud Account Engagement ' s value

Use the most recently updated record

All of the above

Question # 26

Upon provisioning Marketing Cloud Account Engagement, LenoxSoft ' s Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

Question # 27

When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

Lead, Contact or Account record added as a Related Object to the Salesforce custom object

Salesforce Connector User has ' Read ' permission to the custom object

Campaign or Opportunity record added as a Related Object to the Salesforce custom object

Customized ' Display in Table ' values when configuring fields

Question # 28

LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of " A " . What do we know about LenofSoft current grading strategy?

LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

LenoxSoft added location based criteria

LenoxSoft must add prospect to a dynamic list

LenoxSoft uses location based scoring categories .

Question # 29

LenoxSoft ' s marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?

Choose 2 answers

The sum of total conversions from the form and landing page reports.

The Engagement Dashboard in B2B Marketing Analytics.

The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.

The total submissions reflected on the form report in Marketing Cloud Account Engagement.

Question # 30

LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

Move all users to Salesforce Lightning

Purchase separate Marketing Cloud Account Engagement accounts

Enable " Business Unit ' connector setting

Use the Marketing Cloud Account Engagement Lightning App