Marketing-Cloud-Account-Engagement-Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exact Exam Questions

Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201)

Last Update 22 hours ago Total Questions : 245

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Question # 41

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.

What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

Enable two-click unsubscribe in Marketing Cloud Account Engagement.

Move the unsubscribe link to the header of the email instead of the footer.

Immediately send prospects the resubscribe email template.

Apply a < blockquote > tag to the unsubscribe link so scanners ignore it.

Question # 42

An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

Set the intern up in the Default ' Marketing ' User Role

Set the intern up in the Default ' Marketing Intern ' User Role

Create a Custom User Role with only the options to ' view ' lists and ' view ' emails selected

Create a Custom User Role with only the options to ' view ' & ' edit ' lists and ' view ' emails selected

Question # 43

What is true about the Salesforce connector [Choose two answers]

When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.

You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment

Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement

Email is the unique identifier unless " allow multiple Prospects with same email address " is enabled.

Question # 44

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.

What next steps should decrease the transition time?

Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.

Refine scoring and grading models to only give the Sales team the most qualified leads.

Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

Create lead nurturing programs to help the Sales team nurture leads until their deals close.

Question # 45

An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

Run a segmentation rule based on the Marketing Cloud Account Engagement campaign

Run an automation rule based on the Marketing Cloud Account Engagement campaign

Look for the original list based on the Marketing Cloud Account Engagement campaign

Run a dynamic list based on the Marketing Cloud Account Engagement campaign

Question # 46

LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.

How should this be set up?

Configure Users > Send daily visitor activity emails by state

Configure Users > Send daily prospect activity emails by owner

Configure Users > Send Salesforce Engage report emails by team

Configure Users > Send starred prospect activity alerts by owner

Question # 47

A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect ' s interaction with each piece of content.

What strategy would allow the team to do this?

Build dynamic lists respectively based off of those form submissions.

Add a form completion action to add prospects to the right Salesforce campaign.

Track downloads in the form reports and build different lists for all submissions.

Add a form completion action to apply a tag with the name of the piece of content.

Question # 48

" LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.

What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Create an automation rule with rules to segment the prospects and actions send the emails

Create a list using a segmentation rule, then use completion actions on a form for the actions

Create a static list to segment the prospects, and then schedule email list sends with completion actions

Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

Question # 49

LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.

How could these requirements be met?

Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.