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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201)

Last Update 20 hours ago Total Questions : 245

The Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) content is now fully updated, with all current exam questions added 20 hours ago. Deciding to include Marketing-Cloud-Account-Engagement-Consultant practice exam questions in your study plan goes far beyond basic test preparation.

You'll find that our Marketing-Cloud-Account-Engagement-Consultant exam questions frequently feature detailed scenarios and practical problem-solving exercises that directly mirror industry challenges. Engaging with these Marketing-Cloud-Account-Engagement-Consultant sample sets allows you to effectively manage your time and pace yourself, giving you the ability to finish any Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) practice test comfortably within the allotted time.

Question # 1

" A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.

Which two reasons could explain why the remaining 10 prospects were not updated?

Choose 2 answers

A.

The Country field has validation enabled and the updated field values did not match existing values.

B.

The user who performed the import is not the assigned user listed on the remaining prospects.

C.

The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

D.

The remaining prospects’ email addresses contained domains from free ISPs such as Yahoo and Google.

Question # 2

What behavior is expected when the " Overwrite Prospect Opted Out field " Salesforce connector setting is enabled?

A.

Only users with an Administrator user role will be able to change the prospect field value.

B.

The record that was last updated sets the field value for a synced prospect.

C.

Only 200 records per day can be updated to overwrite the " Opted Out " field value.

D.

Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the " Do Not Email " field upon sync.

Question # 3

LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).

How should this be configured?

A.

Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.

B.

Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.

C.

Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.

D.

Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.

Question # 4

Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

A.

Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list.

B.

Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list

C.

Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list

D.

Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list

Question # 5

Marketing Cloud Account Engagement ' s Permission Based Marketing Policy helps ensure your emails don ' t get flagged as spam. CAN-SPAM provisions include

A.

Don ' t use false or misleading header information

B.

Don ' t use deceptive subject lines

C.

Identify the message as an ad

D.

Tell recipients where you ' re located

E.

Tell recipients how to opt out of receiving future email from you

F.

Honor opt-out requests promptly

G.

Monitor what others are doing on your behalf

Question # 6

LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.

What dashboard feature should be used?

A.

Select the dropdown filter " Closed Date " and " Last Month " to view all Accounts closed in the last month.

B.

Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.

C.

Select the " Accounts " filter that allows filtering by accounts created within the last month.

D.

Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

Question # 7

LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A.

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since " Register for a webinar " completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

B.

That may happen occasionally, but they shouldn ' t worry too much since most filtered prospects are usually staff members.

C.

Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

D.

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your

Question # 8

Which is true about Marketing Cloud Account Engagement Flile Hosting limits

A.

No limits at all

B.

Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB

C.

Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB

D.

Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB

Question # 9

LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.

Why would this happen?

A.

The prospects were set to " true " for opted out and set to " false " for do not email.

B.

The prospects were on a suppression list used on the operational list email send.

C.

The prospects are opted out of the list used on the operational list email send.

D.

The prospects were set to " false " for opted out and set to " true " for do not email.

Question # 10

LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.

What action should they take to successfully complete the migration?

A.

Include prospect activity history from Account B in their prospect import if they want to retain it.

B.

Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.

C.

Export existing custom field mappings to import desired fields into Account A.

D.

Manually rebuild any automations built in Account B in Account A.

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