Marketing-Cloud-Account-Engagement-Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exact Exam Questions

Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201)

Last Update 21 hours ago Total Questions : 245

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Question # 51

A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.

What should be created to notify the assigned user?

Segmentation rule based on the form submission

Automation rule based on the form submission

Dynamic list based on the form submission

Completion action on the form submission

Question # 52

A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn ' t understand how first-party tracking differs from third-party tracking.

How would a consultant explain the difference?

First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

First-party tracking is domain-based while third-party tracking is campaign-based.

First-party tracking tracks prospects across different website domains, while third-party tracking does not.

First-party tracking does not use cookies, while third-party tracking does.

Question # 53

Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?

Choose 2 answers

Assign prospects to an existing user

Create new custom fields and populate field values

Permanently delete prospects

Undelete matching prospects from the Recycle Bin

Question # 54

" LenoxSoft ' s marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.

What is the best way to allow sales to accomplish this?

Add contacts to the program ' s Campaign as campaign members.

Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.

Use the Add to List completion action on forms.

Use the Add to Nurture action on page layouts.

Question # 55

LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.

Which Campaign Influence Attribution model should they reference to understand this?

First Touch Model

Even Attribution Model

Last Touch Model

Salesforce Model

Question # 56

What type of fields are not supported by the Marketing Cloud Account Engagement sync

Geolocation

Lookup Relationship

Date/Time

Time

Text Area (Rich)

Date/Time

Formula

Question # 57

LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.

Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP ' s reputation.

Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.

Question # 58

LenoxSoft ' s IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.

Which two benefits of email authentication should be discussed with the IT manag

Choose 2 answers

Authentication provides legal protection against email abuse complaints.

Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.

Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft ' s emails.

Authentication ensures the company ' s sending IP will not appear on blocklists.

Question # 59

LenoxSoft ' s marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

Question # 60

LenoxSoft ' s marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.

They have decided to create a custom field called " Repeated Engagement " and increment that field by +1 each time a prospect enters the program.

Using this method, how should the team meet this need?

Create an automation rule that adds prospects to static lists to feed new programs after each entry.

Create dynamic content based on the " Repeated Engagement " field for use in the emails sent in the program.

Use rule steps to send prospects down unique paths in the program based on the " Repeated Engagement " field value.

Use the " Repeated Engagement " field to both suppress prospects from the original program and add them to new programs.