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Question # 4

Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.

Which configuration is required to make decisions on this data?

The status data is connected to the contact in an attribute group.

A.

The Update Contact Activity us used to make status updates.

B.

The Update Contact Activity Is used to make status updates.

C.

The entry sources data extension has a primary key and subscriber key.

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Question # 5

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.

What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A.

Send both email and SMS to ensure subscribers get NTO's messages.

B.

Create one Entry Source for each messaging channel.

C.

Ensure source channel Is available in subscriber data.

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Question # 6

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email.

Which feature provides notification badges to alert NTO of any performance issues?

A.

Einstein Engagement Scoring

B.

Einstein Copy insights

C.

Einstein Messaging Insight

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Question # 7

A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.

What is the first action that should be taken to make the edits?

A.

Unshare the email.

B.

Withdraw email approval.

C.

Cancel send using email.

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Question # 8

A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.

Which report should be run to provide this Information?

A.

Contacts Count

B.

Contacts Analytics

C.

Audience Engagement Over Time

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Question # 9

Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the

same URL. NTO wants to understand how each type of link performs.

Which tag should NTO add to the HTML element to differentiate the links?

A.

conversion

B.

linkname

C.

alias

Question # 10

Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.

Which tool should they use?

A.

Campaign Email Tracking Report

B.

Datorama pivot Table

C.

Tracking Data Extract file transfer

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Question # 11

Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.

Which feature provides a way to automatically maintain a data extension's records?

A.

Delete Filter Activity

B.

Contact Delete

C.

Data Retention Policy

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Question # 12

Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.

What is the source of the duplicate subscriber key?

A.

Triggered Send Managed Lists

B.

Global Unsubscribe List

C.

Auto Suppression List

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Question # 13

A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.

What guidance should be given to the email developer to ensure the interactive form displays correctly?

A.

Ensure the 'Optimize for Gmail' checkbox is selected.

B.

Ensure characters in the CSS tags are limited to 16kB.

C.

Ensure fallback content has been configured for Gmail.

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Question # 14

Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.

How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

A.

Make the Customer Key more descriptive.

B.

Leverage Einstein for content tagging.

C.

Use nested tags to create hierarchies.

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Question # 15

Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.

What should be set up to help organize NTO's email tracking results?

A.

Create folders in My Tracking and select where to send results when sending an email.

B.

Give emails unique names so they are easier to find in the tracking sends tab.

C.

Remove old tracking results on a regular basis to declutter the results list.

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Question # 16

The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's

interest and profile data capture journeys.

Which action should the marketer take to evaluate conversion of those journeys?

A.

Export the journey email analytics.

B.

Define a goal for each journey.

C.

Review opens and clicks activity summaries.

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Question # 17

A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.

Where should the Internal look to find this Information?

A.

Automation Studio > Activities

B.

Content Builder > Recent Sends

C.

Email Studio > Overview

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Question # 18

A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.

Which area of the application should provide this data?

A.

Send Performance Tab

B.

Email Overlay View

C.

Tracking Conversions Tab

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Question # 19

A marketer is preparing to send out the weekly newsletter, but they're unable to see the

email address that they would like to send from.

Where should a marketer go to see a list of all email addresses and domains that are verified

for sending?

A.

From Address Management

B.

Send Classifications

C.

Domain SSL Certificates

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Question # 20

Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions.

Which Marketing Cloud feature should be used to achieve this?

A.

Publication Lists

B.

List Unsubscribes

C.

Journey Builder Sends

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Question # 21

After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.

Which type of activity should be used?

A.

Engagement Split

B.

Behavioral Trigger

C.

Wait Until Event

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Question # 22

Northern Trail Outfitters (NTO) has a new product launch.

Which tool should enable NTO to easily target the most loyal subscribes?

A.

Path Optimizer

B.

Google Analytics Audience

C.

Einstein Engagement Scoring

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Question # 23

Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.

Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A.

Email and Journey Overview Dashboard

B.

Email Performance Dashboard

C.

Journey Performance by Email Dashboard

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Question # 24

Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.

Which configuration caused the send to fail?

A.

Two fields with ''Email Address data type

B.

Failure to choose the send classification

C.

Incorrect Sending Relationship

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Question # 25

Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.

What should NTO do to create and send localized content at scale?

A.

Leverage templates with AMP script.

B.

Leverage Enhanced Dynamic Content.

C.

Leverage Multilingual Content Blocks.

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Question # 26

Northern Trail outfitters wants information on the email performance of an abandoned cart journey.

Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel performance data?

A.

Email Analytics Tile

B.

Journey History

C.

Analytics Dashboard

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Question # 27

A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.

What should they use to ensure they have fresh data for these sends?

A.

A nightly automation with a filter activity

B.

A verification step In the send automation

C.

An approval process for sending

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Question # 28

A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.

Which method meets their needs?

A.

Report Scheduling in Datorama Reports

B.

File Transfer Activity in Automation Studio

C.

Report Definition Activity in Automation Studio

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Question # 29

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.

Which Journey Builder component addresses the two requirements of this campaign?

A.

Decision Splits

B.

Goals

C.

Exits

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Question # 30

Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.

Which best practice should NTO employ?

A.

Reduce line spacing to fit more content on the screen and reduce scrolling.

B.

Remove role="presentation" from layout tables to support assistive technologies.

C.

Increase the font size (over 16pt) to make the content easier to read.

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Question # 31

The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO’s welcome and post purchase journeys.

Which action should the marketer take to evaluate journey performance?

A.

Define a goal for each journey.

B.

Review opens and clicks activity summaries.

C.

Export the journey email analytics

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Question # 32

A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the ‘Confirm RSVP button.

Which automation solution should easily allow this action?

A.

Automation Studio

B.

Behavioral Triggers

C.

Journey Builder

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Question # 33

Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.

Which setting should be configured in a send to identify the line of business sending the message?

A.

Sender Authentication Package

B.

Brand Builder

C.

Sender Profile

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Question # 34

Following a batch email sent. Northern Trail Outfitters wants to update an email link's URL.

Which action should be recommended?

A.

Navigate to the email in Content Builder and update the URL.

B.

Navigate to the Job Links tab In My Tracking and update the URL.

C.

Navigate to URL Expiration in Setup and update the URL.

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Question # 35

Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.

Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A.

Data Extract Activity

B.

Verification Activity

C.

Wait Activity

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Question # 36

Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.

What should NTO configure in Path Optimizer?

A.

Email Engagement

B.

Manual Engagement

C.

Web Conversion

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Question # 37

A marketer wants to use a filter to create a data extension that includes only records from yesterday.

Which step should they take to ensure the data extension includes newly added records?

A.

Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.

B.

Configure the filter DE to auto-refresh dally in properties.

C.

Schedule an automation to refresh the filter activity each day.

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Question # 38

A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

A.

Campaigns

B.

Sender Profile

C.

Tabs

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Question # 39

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.

Which automation solutions should be set up to accommodate this request?

A.

Journey Builder and Behavioral Triggers

B.

Automation Studio and Path Optimizer

C.

Automation Studio and Journey Builder

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Question # 40

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction

What should NTO do to automate the process of finding its affected customers?

A.

Filter the data based on a specific date range.

B.

Use Einstein engagement scores to identify affected users.

C.

Query the data using a specific date range parameter

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Question # 41

Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.

Which action ensures NTO's sending reputation remains intact?

A.

Implement an SAP with Private Domain and a Dedicated IP.

B.

Request three Dedicated IPs to spread out the sending volume.

C.

Request a Private Domain to leverage SPF and DKIM authentication.

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Question # 42

The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.

Which remediation tactic should be used to improve deliverability?

A.

Increase the frequency of email sending to boost engagement.

B.

Broaden segmentation criteria to reach more diverse audiences.

C.

Scale back sending for specific ISPs until the issue subsides.

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Question # 43

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.

What should they do to further segment their audience?

A.

Copy the filtered data extension and add additional filter criteria.

B.

Use the Split option to temporarily add additional filter criteria.

C.

Copy the data filter and build a new data extension with additional filter criteria.

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Question # 44

Northern Trail Outfitters’ analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.

Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A.

Google Analytics Integration

B.

Tracking Extracts

C.

Report Snapshots

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Question # 45

Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.

Which feature should be used to accommodate this setup?

A.

Triggered Automation

B.

Scheduled Automation

C.

Wait Activity

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Question # 46

A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

A.

Add assets to folders upon creation.

B.

Add descriptive tags to each asset upon creation.

C.

Add a description to each asset upon creation.

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Question # 47

A marketing manager has created a global template at the top level to control branding

standards and make updates easy. The template needs to be used company-wide across all

business units.

How should the manager configure the template once it's moved to the shared folder to

ensure it remains on-brand?

A.

Select the Edit Globally permission option.

B.

Select the View and Send permission option.

C.

Make a copy in each business unit to allow local edits.

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Question # 48

When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.

What should me marketer do to prevent the subscriber from receiving further commercial messages?

A.

Use the complaint exclusion list on future sends.

B.

Add the subscriber to the auto-suppression list.

C.

Delete the subscriber from All Subscribers

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