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Professional Certified Marketer

Last Update 21 hours ago Total Questions : 316

The Professional Certified Marketer content is now fully updated, with all current exam questions added 21 hours ago. Deciding to include PCM practice exam questions in your study plan goes far beyond basic test preparation.

You'll find that our PCM exam questions frequently feature detailed scenarios and practical problem-solving exercises that directly mirror industry challenges. Engaging with these PCM sample sets allows you to effectively manage your time and pace yourself, giving you the ability to finish any Professional Certified Marketer practice test comfortably within the allotted time.

Question # 4

In an administered vertical marketing system,:

A.

there are contractual relationships between all parties.

B.

there is common ownership of goods.

C.

one member can directs the actions of another member.

D.

there are franchise relationships between channel members.

E.

there is no dominant member; all members have equal power.

Question # 5

Within the buying center, deciders are people who

A.

handle the paperwork of the actual purchase.

B.

control the flow of information in the buying center.

C.

ultimately determine any part of or the entire buying decision.

D.

influence other members of the buying center in making the final decision.

E.

actually use and evaluate the product or service.

Question # 6

Whenever Donald calls on potential pest control customers, he emphasizes the fact that, unlike the national franchise competitors, he is a local business person and has been in business over twenty years. Donald is_____ his business relative to his competition.

A.

segmenting

B.

repositioning

C.

positioning

D.

valuing

E.

re-mapping

Question # 7

Casey Toys, a toy company, deliberately prints a high price label on its products so that stores can sell its products at seemingly huge discounts. Casey is violating the ethical norm of _____ in the AMA Statement of Ethics.

A.

manufacturing easily consumable products

B.

fostering trust in the marketing system

C.

doing no harm

D.

creating products with no fine print

E.

erring on the side of excess information

Question # 8

Peltz, a chewing gum manufacturer, markets chewing gum in a variety of flavors. The company also sells cardamom- and clove-flavored chewing gum under the Peltz brand. Five years after the introduction of the cardamom and clove flavors, the name Peltz is synonymous with cardamom- and clove-flavored chewing gum. Which of the following aspects of the Peltz brand is exemplified in this scenario?

A.

Brand awareness

B.

Perceived value

C.

Brand parity

D.

Brand loyalty

E.

Brand extension

Question # 9

Which of the following is a source of quantitative research?

A.

In-depth interviews

B.

Social media sites

C.

Scanner data

D.

Projective techniques

E.

Focus groups

Question # 10

The profit earned by a product is at its lowest during the _____ stage of the product life cycle.

A.

introduction

B.

maturity

C.

growth

D.

accelerated development

E.

decline

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