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Professional Certified Marketer

Last Update 15 hours ago Total Questions : 316

The Professional Certified Marketer content is now fully updated, with all current exam questions added 15 hours ago. Deciding to include PCM practice exam questions in your study plan goes far beyond basic test preparation.

You'll find that our PCM exam questions frequently feature detailed scenarios and practical problem-solving exercises that directly mirror industry challenges. Engaging with these PCM sample sets allows you to effectively manage your time and pace yourself, giving you the ability to finish any Professional Certified Marketer practice test comfortably within the allotted time.

Question # 21

Which of the following firms is using a product development strategy?

A.

New York–based Karma Coffees opens an outlet in Los Angeles.

B.

Rygel Clothing entered a new market in Hibernia to introduce its newest product line—footwear and accessories.

C.

Helios International expanded its traditional hotel business and opened state-of-the-art fitness centers in its current markets.

D.

RK International is expanding from the Japanese market to enter the Indian and Sri Lankan markets.

E.

Icicle Media creates websites and branding campaigns for the UK market.

Question # 22

Which of the following refers to bounce rate?

A.

The percentage of visitors who eventually buy a product from the site

B.

The number of visits made to a site by an individual

C.

The total requests for a page

D.

The number of unique visitors to a site

E.

The number of times a visitor leaves a site after viewing only one page

Question # 23

Which of the following is a disadvantage of outdoor marketing?

A.

It cannot be linked to detailed content.

B.

It is relatively more flexible than newspaper advertising.

C.

It offers reduced chances of repeat exposure.

D.

It is highly expensive.

E.

It offers very limited exposure time.

Question # 24

Mars Inc., a fashion brand, provides a free location-based app to its customers which requires them to share where they are, and what they are doing and when they ' re doing it. The company uses this app to build loyalty and these apps are known as _____ apps.

A.

systemized

B.

snap

C.

fashion

D.

gamified

E.

price check

Question # 25

A group of firms that make and deliver a given set of goods and services is known as a _____.

A.

market segment

B.

line extension

C.

focus group

D.

supply chain

E.

marketing mix

Question # 26

Which of the following is a feature of public relations?

A.

It entails purchasing time and space in media for placing messages.

B.

It is designed to support the promotional activities of a firm.

C.

It encourages the purchase of s coupons, rebates, contests, free samples.

D.

It involves face-to-face communication with potential buyers.

E.

It includes e-mail and mobile marketing.

Question # 27

Resolve surveys 20,000 households that own a TV. The results of this survey indicate that an advertisement for a retail store was watched 360,000 times during a period of three days. The same advertisement was watched at least once by 30,000 people. What is the average frequency of the advertisement?

A.

30,000

B.

360,000

C.

12

D.

10,000

E.

1.5

Question # 28

Venus Inc., an American firm, enters into the Chinese market in association with its local partner, Xy Inc. According to the terms of the contract, the firms agreed to share profits and control, and also pool resources. Moreover, the firms also agreed to share financial burdens as well. This scenario is an example of _____.

A.

Direct exporting

B.

Direct investment

C.

Joint venture

D.

Licensing

E.

Franchising

Question # 29

When conducting a SWOT analysis, opportunities and threats are likely to arise from:

A.

assets and financial performance.

B.

key personnel.

C.

changes in consumer preferences.

D.

the company ' s core competencies.

E.

the location of the company.

Question # 30

Which of the following is a source of quantitative research?

A.

In-depth interviews

B.

Social media sites

C.

Scanner data

D.

Projective techniques

E.

Focus groups

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