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Professional Certified Marketer

Last Update 15 hours ago Total Questions : 316

The Professional Certified Marketer content is now fully updated, with all current exam questions added 15 hours ago. Deciding to include PCM practice exam questions in your study plan goes far beyond basic test preparation.

You'll find that our PCM exam questions frequently feature detailed scenarios and practical problem-solving exercises that directly mirror industry challenges. Engaging with these PCM sample sets allows you to effectively manage your time and pace yourself, giving you the ability to finish any Professional Certified Marketer practice test comfortably within the allotted time.

Question # 31

Salim, the Ethics and Compliance Director at KARA Mining Company, is called to look into the matter of KARA shutting down one of its mines abruptly. The local workers who are suddenly laid off contend that KARA is being unethical, while KARA claims that keeping the mine open is not very profitable. Who among these entities should Salim consider as a one-off stakeholder?

A.

KARA Mining Company

B.

KARA ' s employees

C.

KARA ' s stockholders

D.

KARA ' s mine and its natural environment

E.

KARA ' s customers located close to the mine

Question # 32

The second step in the marketing research project involves

A.

analysis.

B.

design.

C.

data collection.

D.

implementation.

E.

defining.

Question # 33

Which of the following is true of Millenials?

A.

They are those born between 1946 and 1964.

B.

They are those who were alive during World War II.

C.

They are also known as digital natives.

D.

They are those born between 2002 and 2014.

E.

They are also referred to as Generation Yers.

Question # 34

The major disadvantages of primary data collection are that:

A.

it can only be accessed through syndicated databases or unstructured data mines.

B.

it cannot be tailored to meet specific research needs.

C.

it takes more time to collect than secondary data and is more costly.

D.

it is too general to meet researcher ' s and manager ' s needs.

E.

all of these are disadvantages of primary research data.

Question # 35

Jim, an entrepreneur, writes funny comic strips and posts them on facebook and twitter. He has a large fan following and he uses many of his innovative, entrepreneurial and cutting edge ideas in his comic strips. Jim is an example of a _____.

A.

lagger

B.

bonder

C.

creator

D.

professional

E.

sharer

Question # 36

Which of the following combinations is used to determine the equity of a brand?

A.

Brand awareness, perceived value, brand associations, and brand loyalty

B.

Brand extension, depth, breadth, and product mix

C.

Co-branding, customer value, and product line

D.

Brand dilution, marketing strategy, labeling strategy, and branding strategy

E.

Brand association, packaging, line extension, and associated services

Question # 37

A(n) _____ designates the maximum quantity of a product that may be brought into a country during a specified time period.

A.

exchange control

B.

embargo

C.

tariff

D.

quota

E.

trade agreement

Question # 38

Which of the following firms is following a market development strategy?

A.

Baseline Technologies, which is entering a new country to sell its products

B.

Arguello Foods, which begins a customer loyalty program to encourage its existing customers to buy more

C.

Juniper Media, which adds public relations services to its existing advertising business

D.

Runway Fashions, which begins selling a brand of moderately-priced clothing in addition to its premium offerings

E.

Inscape Clothing Inc., which sold jeans and jackets in the Cumbrian market, expanding its market to Abara and beginning to sell footwear as well

Question # 39

Which of the following commodities is most likely to be bought through habitual decision making?

A.

Motorcycles

B.

Cheeseburgers

C.

Coffee machines

D.

Kitchen chimneys

E.

Dresses

Question # 40

Which of the following is considered the second " E " in 4E framework?

A.

Educate the customer

B.

Experience the product

C.

Excite the customer

D.

Engage the customer

E.

Experience the service

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