66% of customers are willing to pay more for products that are manufactured sustainably. This reflects a growing consumer awareness and demand for environmentally responsible products. Companies like Cisco leverage this trend by emphasizing their sustainability practices and incorporating them into their product development and marketing strategies. This data is supported by various consumer surveys and market research studies on sustainability preferences​ ( Cisco Blogs )​​ ( Impakter )​. https://blogs.cisco.com/csr/net-zero-methodology-yes-it-is-complicated-but-worth-doing-thoroughly

Cisco’s commitment to Corporate Social Responsibility (CSR) starts at the board and senior leadership level. This top-down approach ensures that sustainability and CSR initiatives are embedded in the company’s core strategy and decision-making processes. The leadership team drives these initiatives, setting the tone and providing the necessary resources and support to achieve the company’s CSR goals. More details can be found in Cisco’s CSR and sustainability reports​ https://blogs.cisco.com/csr/powering-an-inclusive-future-a-message-from-ceo-chuck-robbins