Which statement best describes the goal of Next-Best-Action?

For a limited time period, a bank wants to avoid sending promotional emails related to credit card offers to a customer if they have already received one. Which rule do you need to define to implement this business requirement?

You are a strategy designer on a next-best-action project and are responsible for designing and implementing decision strategies.

Select each component on the left and drag it to the correct requirement on the right.

When a customer offered an action that they already accepted, this is because ______.

If the Pega Customer Decision Hub presents Next-Best-Action recommendations to a customer in a call-center, the Next-Best-Action is re-evaluated when _____, ____, and ____ (Choose Three)

A bank wants to present the Rewards Card offer on the top right of the customers’ account page when they log in. Select the placement type of the treatment design.

In Pega Customer Decision Hub™, the characteristics of an action are defined by using

A bank wants to leverage the Next-Best-Action capability of Pega Customer Decision Hub™ to promote new offers to each customer on their website. What information does Pega Customer Decision Hub send back to the website in response to the real-time container request?

U + Bank, a retail bank, has applied business weight to their credit card offers to manually nudge the offers. The bank analyzes the effect of the change in Scenario Planner. The following image shows the projected reach and responses of the cards in the comparison mode. How many customers are likely to accept the Standard card?

Reference module: Sending offer emails

U+ Bank currently uses Next-Best-Action Designer to manage 1:1 customer engagement in the web channel. The bank would like to promote the same offers in email. Which two additional configurations are needed in Next-Best-Action Designer to promote the offers in email? (Choose Two)

Next-Best-Action ensures that communication between the business and the customer is__________ and __________ (Choose Two)

Reference module: Testing engagement policy conditions using audience simulation.

As a Decisioning Consultant, you are tasked with running an audience simulation to test the engagement policy conditions. Which of following statements is true when the simulation scope is Audience simulation with engagement policy and arbitration?

Reference module: Creating and understanding decision strategies

In a decision strategy, to use a customer property in an expression, you _____.

What is best practice for designing an action flow?

Reference module: Creating eligibility rules using customer risk segments.

U+ Bank uses a decision table to return a label for a customer. Examine this decision table and select which label is returned for a customer with a credit score of 115 and an average balance of 15000.

MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers' needs in the prioritization formula, to improve sales in the current quarter.

Which arbitration factor do you configure to implement the requirement?

Reference module: Testing engagement policy conditions using audience simulation

U+ Bank, a retail bank, recently implemented a project in which credit card offers are presented to qualified customers when the customers log in to the web self-service portal. The bank now plans to amend its engagement policy conditions. As a Decisioning Consultant, which simulation do you run to check if the conditions are too broad or narrow for your requirements?

A bank would like to write action details to a file so that it can be shared with a third-party email distributor. The bank has instructed their consultant to ensure the action details are finalized at the end of each run. In this context, what does finalization mean?

U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website- The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.

Select the correct suppression rule for the requirement: If a customer has clicked on any of the mortgage offers a total of three times in the last 7 days, do not show any mortgage offers to that customer for the next 10 days.

A financial institution wants to add a new tracking period to track its customers' response over 15 days in various channels. Once the response is tracked, they want to suppress the credit card actions if customers ignore it three times within 15 days.

Put the steps in the correct order to implement this task.

Reference module: Testing engagement policy conditions using audience simulation.

U+ Bank, a retail bank, recently implemented a project in which credit card offers are presented to qualified customers when the customers log in to the web self-service portal. The bank now plans to amend its engagement policy conditions. As a Decisioning Consultant, which simulation do you run to check if the conditions are too broad or narrow for your requirements?

Reference module: Analyzing the effect of business changes using Pega Scenario Planner.

U+ Bank, a retail bank, completed an implementation to present Credit Card offers to customers on their self-service portals. You want to estimate the business value that the subsequent next-best-action run creates using the selected configuration. Which simulation do you run to get the required information?