In order to send data from the SAP Customer Data Platform to a target system, you need to configure ‘Actions’. Actions are a part of the outbound integration capabilities of the SAP Customer Data Platform. They are used to define the specific operations that should be performed with the data, such as sending it to a target system. This is done by configuring the action to connect to the target system’s API, defining the data payload, and specifying when the action should be triggered. The SAP Customer Data Platform allows for the creation of custom actions or the use of pre-built actions for common tasks1.

References = The explanation provided is based on the information available in the SAP Help Portal documentation for the SAP Customer Data Platform

Within the SAP Customer Data Platform, you can perform various actions on a segment. Specifically, you can activate a segment to make it available for use in campaigns and other marketing activities. Additionally, you have the option to delete a segment if it is no longer needed or relevant. Activation is a crucial step to ensure that the segment is operational, while deletion helps maintain the organization and efficiency of your segment management by removing obsolete or unused segments.

References = This response is based on the official SAP Customer Data Platform documentation, which provides detailed guidance on managing segments, including the ability to activate and delete them12.

 When importing primary customer residential address data into SAP Customer Data Platform using the console, you should update the profile customer schema. This involves defining a customer schema to create a common data model for all incoming customer data, which allows for the coherent view of customers by unifying data from various sources1.

References = The procedure for updating the profile customer schema is detailed in the SAP Help Portal documentation under the section 'Configuration Customer Schema’1.

The SAP Customer Data Platform is distinguished by its ability to unify customer data from various sources into a single customer profile, which is a capability not typically found in CRMs or data warehouses. This unification allows for a comprehensive view of the customer and enables real-time data processing, providing insights into customer behaviors as they occur. These capabilities are essential for delivering personalized customer engagements and are a significant differentiation from other platforms that may not support real-time processing or may only handle structured data without the ability to unify it.

References = The information is based on the features highlighted in the SAP Customer Data Platform documents, which emphasize the importance of unifying customer data and the platform’s real-time data processing capabilities12345.

 In the SAP Customer Data Platform, a single segment can be defined with a maximum of 200 conditions. This allows for the creation of highly customized customer segments by using various ‘include/exclude’ and ‘and/or’ conditions, as well as different operators. These segments are evaluated in real-time whenever a customer profile is updated, ensuring that the segmentation is always current and applied to both the contextual profile and the unified customer profile views.

References = This information is confirmed by the SAP Help Portal documentation on Segments and Segment Attributes within the SAP Customer Data Platform12.

The SAP Customer Data Platform is designed to manage customer data across different levels of organization. A tenant represents an instance of the platform provisioned for an organization, and within this tenant, multiple workspaces can be created. These workspaces serve as separate environments for development and production purposes. Additionally, a business unit, which is a logical partition within a workspace, can also contain multiple workspaces, allowing for further segmentation and management of customer data within the same organizational unit.

References = This relationship is outlined in the SAP Customer Data Platform documentation available on the SAP Help Portal, which provides comprehensive information on the configuration and management of tenants, workspaces, and business units12.

Within the SAP Customer Data Platform, the customer schema can be configured to include various elements. Specifically, ‘Activities’ and ‘Profile entity’ are two components that can be configured as part of the customer schema. The ‘Profile entity’ is a collection of attributes associated with the customer’s identity, which includes both predefined attributes and custom attributes that can be added as needed. On the other hand, ‘Activities’ refer to the actions or events associated with the customer, which can also be defined and included in the customer schema12.

References =

SAP Learning: Using Customer Schema1.

SAP Help Portal: Customer Schema2.