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Professional Certified Marketer

Last Update 15 hours ago Total Questions : 316

The Professional Certified Marketer content is now fully updated, with all current exam questions added 15 hours ago. Deciding to include PCM practice exam questions in your study plan goes far beyond basic test preparation.

You'll find that our PCM exam questions frequently feature detailed scenarios and practical problem-solving exercises that directly mirror industry challenges. Engaging with these PCM sample sets allows you to effectively manage your time and pace yourself, giving you the ability to finish any Professional Certified Marketer practice test comfortably within the allotted time.

Question # 91

The social network that is used solely for sharing videos is

A.

Google.

B.

Facebook.

C.

YouTube.

D.

Twitter.

E.

LinkedIn.

Question # 92

DRM Bikes received an order for a customized bike. Bret, the employee in charge of ordering parts for the custom bikes, ordered two fewer clamping bolts and realized the mistake only after his co-worker Julio complained of a shortage in clamping bolts. Julio suggested that it was best to inform the customer about the situation and place a new order for a set of bolts. Martino, Bret ' s co-worker, suggested using an old pair of bolts because the average customer wouldn ' t recognize the difference. However, Bret knows that the customer is an experienced biker who will notice the difference, and hence suggested that they use the old pair on a bike for a customer who would not. Considering the evidence presented, what is the ethical step for the sales manager to take?

A.

Act on Bret ' s advice.

B.

Act on Julio ' s advice.

C.

Act on Martino ' s advice.

D.

Use an old set of bolts now and replace them when the customer comes back for the first bike service.

E.

Tell the customer that they faced a mechanical problem and hence delivery would be delayed.

Question # 93

Snap, a manufacturer of cleaning supplies, sells its products through retailers like Peblle, a country-wide chain of discount stores in the U.S. At the end of a quarter, Snap takes into account the total purchases made by Peblle and offers a discount in the form of a rebate check. The pricing tactic used by Snap is termed as a(n) _____.

A.

slotting allowance

B.

cash discount

C.

seasonal discount

D.

trade allowance

E.

cumulative quantity discount

Question # 94

Which of the following is true of B2B and B2C purchase decisions?

A.

Both types of decisions involve the same purchasing behaviors.

B.

A B2C purchase usually involves many people in the decision process.

C.

A B2C purchase typically involves a more formal decision process.

D.

The purchase decision in a B2C scenario is explicit.

E.

A B2B purchase involves less formal processes than B2C purchases.

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