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Professional Certified Marketer

Last Update 15 hours ago Total Questions : 316

The Professional Certified Marketer content is now fully updated, with all current exam questions added 15 hours ago. Deciding to include PCM practice exam questions in your study plan goes far beyond basic test preparation.

You'll find that our PCM exam questions frequently feature detailed scenarios and practical problem-solving exercises that directly mirror industry challenges. Engaging with these PCM sample sets allows you to effectively manage your time and pace yourself, giving you the ability to finish any Professional Certified Marketer practice test comfortably within the allotted time.

Question # 51

Why don ' t the majority of customers bother to redeem rebates?

A.

The discount offered by rebates is not significant enough.

B.

The procedure to redeem a rebate is complex as well as lengthy.

C.

The price cut is not offered directly to the consumers.

D.

The price on the shelf is more than the normal price of the product.

E.

The rebates come with riders such as a minimum purchase.

Question # 52

Which of the following is likely to be the most expensive supply chain system in an agrarian economy, if all levels of the supply chain are involved?

A.

Retailer to consumer

B.

Wholesaler to consumer

C.

Manufacturer to consumer

D.

Agent to consumer

E.

Warehouser to consumer

Question # 53

The customers at Marielle ' s coffee shop want to grab a quick cup of coffee before boarding the commuter train into the city. The sign in the window promises " " Quick, In-and-Out Service, " " and usually Marielle ' s keeps that promise. But one morning, customers were frustrated when the staff behind the counter was more interested in gossiping about their social lives than in waiting on customers. Marielle ' s shop is suffering from a _____.

A.

knowledge gap.

B.

standards gap.

C.

social expectations gap.

D.

delivery gap.

E.

communications gap.

Question # 54

Individuals can choose to purchase Microsoft stand-alone software packages such as the Home and Student versions of Word, Excel, and PowerPoint for $119.99 each. However, they may choose to purchase the Office Home and Student 2010 suite, which has all of these applications in the same package for a price of $149.99. Microsoft is using a __________ pricing strategy.

A.

penetration

B.

prestige

C.

bundle

D.

odd-even

E.

standard mark-up

Question # 55

A firm sells 20,000 units of a particular product at a price of $50 per unit. The company spends $30 per unit in raw materials and labor charges. What are company ' s fixed costs if it made a profit of $100,000?

A.

$100,000

B.

$200,000

C.

$300,000

D.

$400,000

E.

$500,000

Question # 56

Which of the following is most likely to be considered a convenience product?

A.

A lamp

B.

A haircut

C.

Running shoes

D.

A can of soda

E.

Concert tickets purchased online

Question # 57

One of the advantages that price skimming offers over penetration pricing is that:

A.

competitors cannot enter the market easily.

B.

a firm that sets a high price initially can lower its price easily.

C.

the cost of production decreases with an increase in production capacity.

D.

profits and market share can be built quickly.

E.

it allows a company to target the most price-sensitive segments first.

Question # 58

What does the break-even point refer to in a break-even analysis?

A.

It refers to the number of product units sold at which point both loss and profit are zero.

B.

It refers to the point at which the fixed costs curve intersects the variable costs curve.

C.

It refers to the required number of products that should sell for the profit to equal the fixed costs.

D.

It refers to the point at which the variable costs start increasing over fixed costs.

E.

It refers to the point at which the total costs are equal to the profit generated.

Question # 59

QuickFix Inc., a clothing supplier, sends an advanced shipping notice document to Western Stores. Which of the following information is most likely to be conveyed by this document?

A.

Details regarding transfer of ownership and so forth

B.

Information relating to the previous owners

C.

Details related to size and quantity of shipment

D.

Details related to price of the shipment

E.

Details related to the warehousing of the shipment

Question # 60

Which of the following is true of demographic segmentation?

A.

Demographic variables have no influence on consumer needs and wants.

B.

Demographic variables such as education, religion, race, generation, and nationality are easy to measure.

C.

Using demographic variables required dividing the market based on consumers ' agreement or disagreement opinions and statements.

D.

It involves the analysis of consumer lifestyles to create a detailed customer profile.

E.

Keeping demographic characteristics separate from psychographics ensures a more ' lifelike ' portrait of the targeted consumer segment.

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