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Professional Certified Marketer

Last Update 15 hours ago Total Questions : 316

The Professional Certified Marketer content is now fully updated, with all current exam questions added 15 hours ago. Deciding to include PCM practice exam questions in your study plan goes far beyond basic test preparation.

You'll find that our PCM exam questions frequently feature detailed scenarios and practical problem-solving exercises that directly mirror industry challenges. Engaging with these PCM sample sets allows you to effectively manage your time and pace yourself, giving you the ability to finish any Professional Certified Marketer practice test comfortably within the allotted time.

Question # 61

Pluto Inc. runs a television and radio advertising campaign which involves several celebrities with the aim of creating a emotionally appealing to its customers. In this scenario, Pluto Inc. is using _____ media.

A.

niche

B.

mass

C.

speciality

D.

micro

E.

push

Question # 62

Analyzing data and developing insights from this analysis would take place before the _____ step of the market research process.

A.

defining objectives

B.

designing the research

C.

data collection

D.

determining research needs

E.

implementation

Question # 63

Maya Designs is an interior design firm that specializes in designing office spaces. Which of the following is an ethical business practice, but not a corporate responsibility program at Maya?

A.

Maya works with nonprofits to design their office spaces for free or highly discounted rate.

B.

Maya prominently displays the discounts that customers can avail of on its website.

C.

Maya encourages its employees to volunteer at shelters or schools.

D.

Maya gives away 5 percent of its profits to environment protection initiatives.

E.

Maya offers free vocational training through an online course for the unemployed.

Question # 64

When advertising content appears to be native to a platform (a news article, independent website, organic search result), the ethical thing to do is to:

A.

warn users beforehand that the platform contains content from advertisers.

B.

make sure that users are led to the advertiser ' s content before native content.

C.

charge the advertiser per click and not per view.

D.

make the advertisement stand out by using bright colors for the font and background.

E.

conspicuously disclose when content is sponsored by an advertiser.

Question # 65

Tamika wants to buy a pair of shoes. She is not sure of the exact brand or the type of shoe that she wants to buy. She goes from one store to another trying on different shoes. She settles for a pair of Laurin sports shoes that cost $70 from Queen and Lavada. Laurin sports shoes represent _____.

A.

convenience products

B.

specialty products

C.

shopping products

D.

industrial products

E.

unsought products

Question # 66

Novel Electronics sold 400 Technova smartphones in the first week of October 2013 at a price of $250 per unit. The following week, it reduced the price to $230 per unit and it saw sales increase by 20%. What is the price elasticity of demand of Technova smartphones?

A.

0.5

B.

1

C.

1.5

D.

2

E.

2.5

Question # 67

SciFun.com and NatuRun.com are two websites that publish articles related to science and technology. The webpages on these sites often link to each other ' s websites, particularly when an article from one website is reproduced on the other. An original article about black holes, from SciFun, is reproduced as is on NatuRun with the original 20 images. The article receives 7,000 pageviews and generates 147,000 hits. 15% of the pageviews result in users clicking the link to the original article on SciFun. What is the number of hits generated on the original article due to NatuRun?

A.

7,000

B.

1,050

C.

147,000

D.

22,050

E.

20

Question # 68

What is the argument for standardizing marketing strategies across cultures?

A.

Tastes, preferences, and motivations of people in different cultures are becoming more homogeneous.

B.

A common brand name, packaging, and communication strategy cannot be used successfully for multiple products.

C.

Communication capabilities and transport systems are standardized across nations.

D.

The currencies of the different nations rise and fall together.

E.

The effects of globalization are not as widespread as researchers indicate.

Question # 69

Which of the following is true of low-involvement customers?

A.

They scrutinize an advertisement in a thorough manner.

B.

They pay more attention to quality.

C.

They process key elements of a message deeply.

D.

They are likely to have superficial impressions.

E.

They pay more attention to price.

Question # 70

_____ reflects the relationship of benefits to costs, or what customers get for what they give.

A.

Ethics

B.

Price

C.

Brand parity

D.

Value

E.

Brand equity

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