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Professional Certified Marketer

Last Update 15 hours ago Total Questions : 316

The Professional Certified Marketer content is now fully updated, with all current exam questions added 15 hours ago. Deciding to include PCM practice exam questions in your study plan goes far beyond basic test preparation.

You'll find that our PCM exam questions frequently feature detailed scenarios and practical problem-solving exercises that directly mirror industry challenges. Engaging with these PCM sample sets allows you to effectively manage your time and pace yourself, giving you the ability to finish any Professional Certified Marketer practice test comfortably within the allotted time.

Question # 81

Companies are legally required to

A.

conceal consumers ' addresses and phone numbers when they share information.

B.

share information only with the sales department for follow-up.

C.

disclose their privacy practices to customers on an annual basis.

D.

refer to the company ' s code of ethics to determine what information can be released.

E.

obtain consumer information only through secondary sources.

Question # 82

Which of the following is an advantage of secondary data collection?

A.

It always provides data that is specific to immediate needs.

B.

It requires sophisticated training and hence is always accurate.

C.

It offers in-depth consumer behavioral insights.

D.

It guarantees information without bias.

E.

It saves time and effort in collecting and analyzing.

Question # 83

In the early 1980s, typical round-trip coach air fares from the East Coast to London were over $500. Then Freddie Laker introduced the

People’s Express, a competing service into Newark at $350. Major airlines matched his price—and continued to do so until they drove

People’s Express out of business. Then prices shot back up to over $500. A lawsuit filed under the Sherman Act resulted in the judgment that the major airlines had explicitly tried to destroy a competitor. The experience of People’s Express is an example of __________ on the part of the major airlines.

A.

price fixing.

B.

price discrimination.

C.

deceptive pricing.

D.

predatory pricing.

E.

pricing constraints.

Question # 84

A TV show has a rating of 7 points. What does this imply?

A.

The TV show is aired seven times a week.

B.

The TV show is watched by 7% of the target population.

C.

The TV show is watched for an average of 7 minutes per viewer.

D.

The TV show has seven re-runs in a year.

E.

The TV show has more viewers than seven competing shows.

Question # 85

Pop-Mart, a chain of discount stores in the U.S., procures its products from many suppliers. Indigo is one among hundreds of other suppliers who supply poultry products to Pop-Mart and other retailers. The price of the products is often dictated by the demand from consumers. Which of the following is true of this scenario?

A.

Pop-Mart ' s competition with other retailers represents pure competition.

B.

Indigo is competing in an oligopolistic market and depends on competitors to increase product prices.

C.

Indigo can carve an identity for itself and move into a monopolistically competitive market by branding its poultry products.

D.

Pop-Mart ' s suppliers cannot decommoditize their products in order to make more money.

E.

The large number of suppliers indicates that the poultry industry indicates monopolistic competition.

Question # 86

Hugo, impressed by a popular NFL star ' s frohawk hairstyle, visits Angelo ' s Hair Salon to get the same hairstyle. The stylist at Angelo ' s is very good and gives Hugo the exact style that he wants. Having received good service, Hugo visits Angelo ' s three months later to get a mohawk hairstyle. This time, Hugo is not satisfied with the end result and decides not to come back to Angelo ' s again. Which of following aspects of a service is illustrated in this scenario?

A.

Intangibility

B.

Heterogeneity

C.

Perishability

D.

Inseparability

E.

Nonstorability

Question # 87

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

A.

contribute to charities and other social causes.

B.

avoid using coercion with all stakeholders.

C.

avoid knowing participation in conflicts of interest.

D.

listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E.

disclose list prices and terms of financing as well as available price deals and adjustments.

Question # 88

Diversification refers to the marketing strategy of

A.

increasing sales of current products in current markets.

B.

selling current products to new markets.

C.

selling new products to new markets.

D.

selling new products to current markets.

E.

selling the same brands in both current and new markets.

Question # 89

Which of the following is true of distribution centers?

A.

Distribution centers rely on pull, rather than push strategies to determine their inventory levels.

B.

Greater backup inventory is needed to prevent stockouts.

C.

Space in a distribution center is usually more expensive than space in retail stores.

D.

Distribution centers work best when retailers have only a few outlets that are far apart geographically.

E.

Distribution centers enable the retailer to carry less merchandise in the individual stores, which results in lower inventory investments systemwide.

Question # 90

Which of the following is a feature of radio advertisements?

A.

It enables personalization.

B.

It is highly targeted.

C.

It can be linked to detailed content.

D.

It offers higher exposure periods.

E.

It offers a wide reach.

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