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Professional Certified Marketer

Last Update 15 hours ago Total Questions : 316

The Professional Certified Marketer content is now fully updated, with all current exam questions added 15 hours ago. Deciding to include PCM practice exam questions in your study plan goes far beyond basic test preparation.

You'll find that our PCM exam questions frequently feature detailed scenarios and practical problem-solving exercises that directly mirror industry challenges. Engaging with these PCM sample sets allows you to effectively manage your time and pace yourself, giving you the ability to finish any Professional Certified Marketer practice test comfortably within the allotted time.

Question # 71

Procedural fairness refers to:

A.

a customer’s perception of the benefits he or she received compared with the costs of inconvenience or loss.

B.

the perceived fairness of the process used to resolve complaints.

C.

the turnaround time taken by a company from receiving a complaint to its resolution.

D.

a customer ' s perception of the reliability and assurance of a service provider.

E.

the difference in perception between customers about the same service provider.

Question # 72

Jim was born after World War II in the year 1949 in the U.S. If most of his friends were born between 1957 and 1950, Jim and his friends would be considered part of _____.

A.

cohorts

B.

Generation Xers.

C.

baby boomers

D.

Generation Yers

E.

Generation Zers

Question # 73

Firms are most likely to use reminder advertising during the _____stage of the product lifecycle.

A.

introduction

B.

growth

C.

maturity

D.

extinction

E.

re-introduction

Question # 74

A company ' s_____ specifies the marketing activities that a firm will undertake in a specific period of time.

A.

mission statement

B.

code of conduct

C.

marketing plan

D.

statement of purpose

E.

marketing mix

Question # 75

An inventory-management system in which the supplier determines the amount of product a retailer needs and automatically delivers the appropriate items is referred to as _____.

A.

retailer-managed inventory

B.

supply chain inventory

C.

logistics-managed inventory

D.

just-in-time inventory management

E.

vendor-managed inventory

Question # 76

Which of the following retailers offers a broad variety of merchandise, limited service, and low prices?

A.

Full-line discount stores

B.

Specialty stores

C.

Extreme value retailers

D.

Department stores

E.

Convenience stores

Question # 77

What is the net promoter score of a company that has 6,431 promoters and 2,801 passives in survey conducted of 12,000 customers?

A.

12.41%

B.

30.53%

C.

39.21%

D.

44%

E.

51.32%

Question # 78

_____ pertains to a customer’s perception of the benefits he or she received compared with the costs.

A.

Distributive fairness

B.

Procedural fairness

C.

Qualitative fairness

D.

Extent of responsiveness

E.

Extent of reliability

Question # 79

_____ are consumers who like to avoid change and rely on traditional products until they are no longer available.

A.

Early adopters

B.

Innovators

C.

Early majority

D.

Late majority

E.

Laggards

Question # 80

Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company ' s brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?

A.

Have you used the services of Horpine Analytics?

B.

What are companies that you depend on for your business needs?

C.

What companies do you think of first when you hear the phrase market analysis?

D.

When was the last time you used an analytics tool?

E.

What is the likelihood of recommending Horpine Analytics to others?

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