A large sporting event is due to take place in Country P next year and a project team has been set up to market the event.  The project team recognises that a focus upon effective relationships with a range of key customer markets is critical to the success of the event. These key relationships need to be developed with the spectators, the broadcasting companies televising the event,  the agents who are selling the tickets for the event and the key human resource providers such as the security companies involved in ensuring the overall security of the event.

Which of the following would be the correct classification of the broadcasting companies televising the sporting event, using Payne ' s ' six markets model ' classifications?

Select the ethical principle which is most likely to be challenged in each of the following situations.

Organizations have a variety of stakeholders, each with differing interests and requirements. This can lead to stakeholder conflict. This can be further complicated when individuals are members of more than one stakeholder group and when members of one group do not share the same principal interest.

Company FF has decided that it needs to undertake a stakeholder analysis in order to manage its stakeholders more effectively.

Which of the following statements are valid when undertaking stakeholder analysis?

Select ALL that apply.

SDC is a medium sized IT systems development company. SDC employs highly qualified and experienced systems development experts. It invests heavily in staff training and development and as a result, staff are highly motivated and staff turnover is low. SDC has a strong culture of team work and innovation, which the senior managers believe is the basis of SDC ' s success. The senior managers, who are also the founders of SDC, are highly experienced and have a strong vision for the business.

Which THREE of the following factors would be the main focus of a resource audit for SDC? (Choose three.)

QR is a conglomerate with two divisions, A and B. Given the information below, select the most appropriate strategy for each division to implement.

Which THREE of the following statements are correct in relation to the use of the Performance Pyramid?

The concept of Triple Bottom Line (TBL) reporting expands traditional accountancy reporting systems to consider social and environmental performance, rather than simply financial performance.

Which THREE of the following does the TBL concept suggest should be measured in order to encourage greater business social responsibility?

In respect of mission statements, place the word " characteristic " or " purpose " against the relevant activity.

RRR is a medium sized company, which has built family homes in Country В for twenty years. The Board of RRR wishes to expand company operations and start building homes in the neighboring country. The Board of RRR wishes to undertake a position audit to help in this decision.

Which of the following strategic analysis tools would be used in a position audit for RRR?

AB uses Johnson, Scholes and Whittington ' s criteria of ' Feasibility and Acceptability ' to evaluate potential strategies. AB has begun a project to re-engineer its best selling product.

Apply the appropriate criterion to each of the questions below: